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Posts Tagged ‘Rob Neyer’

Rev Up for NASCAR's Digital and Social Media Director Gig

Ladies and gentlemen, start your engines. NASCAR is looking for a digital and social media communications director, who can help make the brand a leader among all sports properties.

The experienced digital strategist should be able to create innovative campaigns, and manage and influence leaders in diverse locations. You’ll set goals for consumer communications and sponsorship marketing, while staying on top of online trends in order to ensure NASCAR as an innovator.

The ideal candidate should have at least 12 years of experience, and be passionate about digital communications. You’ll need to have a collaborative nature, as you’ll be working with staff, third-party partners, celebrity talent and media. Those who can dictate best practices and handle crisis communications in the digital space are most wanted. Interested? Apply here.

For more openings and employment news, follow The Job Post on Twitter @MBJobPost.

Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now! 
 

The NFL Labor War Will Be Fought Through the Media

Peter King has an extremely long Roger Goodell profile appearing in this week’s Sports Illustrated and he takes the opportunity to preview it in this week’s Monday Morning Quarterback.

One of the bits that didn’t make it into the column is a soundbyte from Goodell about the coming labor negotiations. The commissioner takes a shot across the bow of the Players’ Union.

“The damage will start occurring and escalating by March. I say that on all levels. The owners will be forced to take certain steps, the players forced to go to litigation and perhaps decertification [of the union], and those things that are difficult to unwind. Will fans put money down for season tickets? Will sponsors set aside money to advertise on games they’re not sure will be played? My fear is that players think there won’t be any damage done until we miss games. Not true. Also, what’s your free-agency window going to be if this goes far?”

The battle in the media is going to revolve around each side convincing the fans that the other doesn’t have their best interest in mind. So when Goodell says, “My fear is that players think there won’t be any damage done until we miss games,” he’s really telling the masses that the players are thinking about themselves.