In honor of Jackie Robinson Day, Major League Baseball is launching a new digital campaign called “IAM42.”

www.IAM42.com is designed for fans to make a personal connection with Jackie Robinson through online video sharing and social networking outlets.

The site, which launches Friday, features personal video tributes from more than 60 current players and legends to honor the 64th Anniversary of Robinson’s historic moment, including Baseball Hall of Famers Ernie Banks, Lou Brock and Andre Dawson; and MLB All-Stars Jason Heyward, Prince Fielder, David Price, Mariano Rivera and David Wright. It will be updated throughout the year leading up to the 65th anniversary of Jackie Robinson Day on April 15, 2012. Read more