Deborah Turness has only been at the helm of NBC News for five weeks, but the new set of the “Today” show speaks to her vision for the future.
Turness called the new set, which will officially be unveiled Monday, a “physical manifestation of a very clear strategic plan we have for the ‘Today’ show going forward.” She said the strategy is a research-based approach with three guiding principles — substance, uplift and connection — that will push the show forward through “evolution, not revolution.”
The primary color on the new set is orange, which executive producer Don Nash joked was inspired by Savannah Guthrie‘s new hair color. In fact, it is designed to represent the sunrise, which “Today” says they will be incorporating into the set via viewer pictures and live feeds from local affiliates.
The revamped Studio 1A features several large high-definition monitors, one of which can be broken apart into six separate panels, to showcase the sunrises and other video. It has a large orange curved couch that can seat at least eight people comfortably, as well as a more intimate interview area for one-on-one interviews. The anchor desk — expected to be delivered and put in place on Sunday — will be on a rotating disk on the floor, like a large lazy Susan, so its backdrop can change throughout the show.
“The turntable thing is great. I’m trying to picture it on a One Direction morning when there’s 18,000 people out there,” Matt Lauer told TVNewser. “Spinning around and seeing [the plaza] is going to invigorate you.”