DEADLINE: While the news flow on cable may be in the hundreds of thousands, a lot of people are watching Bill O’Reilly, a couple of million a night. Same thing with Hannity.

PELLEY: We measure our audience in millions. They’re not big numbers. People talk about cable a lot and cable has a very high profile. Not a lot of people watch cable news, they just don’t. If you look at the Nielsen numbers, the cable channels have a few hundred thousand viewers at any given moment. The CBS Evening News again has 7 million viewers, ABC has 8 million viewers. Brian [NBC's Williams] has almost 9 million. Altogether we have about 25 million viewers on any given night. That’s a very different order of magnitude.

The story was discussed on “Fox & Friends” this morning and again on Megyn Kelly‘s show. Kelly, in a discussion with Michelle Malkin, says Pelley answering that question by dismissing a fact in it, does a disservice to his audience. She also took a jab at Pelley: “We beat you in all the debates and on election night, Scott.”

You can bet former CBS News correspondent Bernard Goldberg will have a few things to say about it tonight on his regular Monday night “O’Reilly Factor” appearance.

(h/t J$P)

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The story itself isn’t nearly as interesting as Pelley’s vehement response to Page Six:

“That allegation is false. How long have you been a journalist? You wouldn’t last ten seconds at CBS News. This is not how reporters do their job. You called my publicist but not me in my office?”

Pelley explained, “We wrote that story for ‘CBS This Morning’ on Friday. ‘CTM’ has two hours of air time, I have 30 minutes. Monday was a heavy news day and we had no place to put the story.”

We already know that Pelley can hold his own at the gun show, which only makes the phone call that much more intense. For what it’s worth, CBS dedicated more than three minutes on last night’s newscast to Miller’s scoop.

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“Nightly News with Brian Williams” still won the week by more than a half million viewers. The NBC broadcast was flat vs. last year in total viewers and down -6% in the demo. “CBS Evening News with Scott Pelley” was up the most of the three shows: +9% in total viewers and flat in the younger demo.

Due to the NBA Finals Game 1 on Thursday “World News” was removed from the average and based on four days, while “Nightly News” and “Evening News” are based on five days.

Numbers for the week of June 3, 2013:

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Pelley spoke with TVNewser on his second anniversary at the helm of the CBS Evening News, which he began anchoring June 6, 2011. It was the first newscast he’d ever anchored after 38 years in the business.

Although the program remains in last place among the ‘big three’, there has been steady ratings growth during the past two years. For last month’s May sweeps, the broadcast saw +8% total viewership growth versus May of 2012, the strongest trend for any of the nightly news shows.

“Imagine how counter-intuitive that is,” Pelley reflects. “Who would have predicted  that the ‘CBS Evening News’ would add a million viewers over the last few years – we’ve been losing viewers for decades. [But with] so much bad information floating around everywhere, particularly in social media, I think that people are looking for a thirty-minute encapsulation of the most important things that happened in the world, with a brand that they know that they can trust.”

The CBS News brand is important to Pelley, who next year will mark his 25th anniversary with the Tiffany Network.

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“CBS Evening News with Scott Pelley” showed the most growth among total viewers (+4%) but shed the most younger viewers (-9%). “Nightly News” was down too: -2% / -9%, respectively. Due to the Memorial Day holiday, all the broadcast averages are based on four days, Tuesday-Friday.

>Correction: An earlier version of this story had the incorrect numbers listed below. The are now updated.

Numbers for the week of May 27, 2013:

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“NBC Nightly News with Brian Williams” was #1 again followed by “ABC World News with Diane Sawyer” and the “CBS Evening News with Scott Pelley.” Once again it is the CBS broadcast that is seeing the most growth: +10% in viewers and +8% in the A25-54 demo. ABC was up +3% in viewers and +7% in the demo. NBC was up +4% / +2%, respectively.

Numbers for the week of May 20, 2013:

As for the May sweep:
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The broadcast networks are planning to give their news organizations extra space tonight to update viewers on the aftermath of the devastating tornado that ripped through a suburb of Oklahoma City. In addition to expanded evening newscasts, NBC and ABC will have dedicated programming to coverage of the devastation and recovery.

NBC: NBC News will have a special from 8-9 PM live from Oklahoma, anchored by Brian Williams. Lester Holt, Ann Curry, Harry Smith and Kate Snow will be among the contributors. “NBC Nightly News” will also offer an hour-long newscast to affiliates this evening.

CBS: CBS News will not have a primetime special, however Scott Pelley will host a special edition of the “CBS Evening News” from 6:30 PM until 8 PM, offered to affiliates.

ABC: ABC News will be offering a one hour edition of “ABC World News” to affiliates. Diane Sawyer will be in New York, with David Muir in Moore. In addition at 12:35 AM “Nightline” will be special edition dedicated to Oklahoma.

Also: Muir, Ginger Zee and Mike Boettcher will reportfrom Oklahoma this afternoon on “Katie.”

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Sawyer’s newscast was down -7% in viewers and down -9% in the demo. No. 1 “NBC Nightly News with Brian Williams” was flat in viewership and down -6% in the demo. Pelley’s broadcast, too, was down in the demo, losing 2% of its audience compared to last year.

Numbers for the week of May 13, 2013:

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President Obama is scheduled to comment on the disaster in Oklahoma at 10 AM and it is likely that all of the broadcast networks will break into regular programming to cover it.  ”CBS This Morning” went into the 9 AM hour to cover the fallout. We hear that “CTM” will stay live until 12 PM on the east coast covering the damage, and 10 AM pacific.

Update: “Our prayers are with the people of Oklahoma today,” Obama said. “Oklahoma needs to get everything that it needs right away.”

“If there is hope to hold onto, not just in Oklahoma but around the country, it is the knowledge that the good people there in Oklahoma are more prepared than most, and what they can be certain about is that Americans around the country will be right there with them,” he added.

Meanwhile, the news channels are sending their A-teams to Oklahoma to cover the fallout from the tornado.

As we noted yesterday, NBC has Brian Williams,  Lester Holt, Ann Curry, Harry Smith, Kate Snow, Anne Thompson and Dr. Nancy Snyderman in Oklahoma, as well as the Weather Channel team of Jim Cantore, Mike Bettes, and Mike Seidel.

ABC News has Sam Champion, Ginger Zee, David Muir and Alex Perez in Oklahoma. Byron Pitts, Mike Boettcher, and Cecilia Vega are also either in Moore or en route.

CBS has Norah O’Donnell anchoring from Moore, and Anna Werner on the ground, and Scott Pelley will anchor the “CBS Evening News” there this evening.
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Roberts, pictured here with ABC News president Ben Sherwood, was honored for reports on her bone marrow transplant, which successfully raised awareness for Be the Match, an organization that registers potential bone marrow donors.

“As journalists we want to cover stories that cause a reaction that leads to action,” Roberts said in her speech. “We had no idea chronicling my journey would cause such a catalyst for action … many becoming bone marrow donors.”

Scott Pelley emceed the event. CBS News, PBS and CNN were among this year’s other winners.

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“We believe that great drama belongs in primetime between 8-11 PM, not at 7 in the morning,” Moonves quipped, as a photo of Ann Curry and Matt Lauer from Curry’s departure from “Today” appeared on stage behind him (see the photo to the left).

Of course, “CBS This Morning” also had a talent change in the last year, as Erica Hill left (eventually joining NBC) and Norah O’Donnell came on board. That said, the transition was free of drama in front of the cameras.

CBS News was given prime placement at the upfront, with Moonves introducing the division. The CBS CEO said that “under the leadership of Jeff Fager and David Rhodes there is a renaissance going on,” before introducing a clip reel with news from the last year. Scott Pelley and O’Donnell then appeared on stage to talk about CBS News.

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Numbers for the week of May 6, 2013:

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“Our house is on fire,” Pelley said of the business at large. “Never before in human history has more information been available to more people. But at the same time never before in human history has more bad information been available to more people.”

Pelley took “the first arrow,” recalling his own mistake over some of the early reporting out of Sandy Hook Elementary in December. Then he recounted early errors after the Boston Marathon was bombed. “We were attacked by terrorists on that day, and amateur journalists became digital vigilantes.”

Pelley joins 19 other TV journalists including Tom Brokaw, Peter Jennings, Dan Rather, Ted Koppel, and, last year, Martha Raddatz, as Fred Friendly honorees. He told the crowd, which included his CBS News colleagues past and present, that “disruptive technologies” are partly to blame.

“Twitter, Facebook and Reddit: that’s not journalism. That’s gossip. Journalism was invented as an antidote to gossip.”

Pelley also took on the chest thumping that goes on in local and national newsrooms around the nation every day.

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In addition to Roberts, the morning shows are well represented: “GMA” anchor George Stephanopoulos is #57, while “Today” show co-hosts Savannah Guthrie and Matt Lauer are #85 and #97, respectively.

The three evening news anchors make the list –ABC’s Diane Sawyer at #25, NBC’s Brian Williams at #29 and CBS’ Scott Pelley at #63. ABC’s Barbara Walters (#34), Katie Couric (#37) and Christiane Amanpour (#56) are also among the most trusted.

From the cable news landscape, CNN’s Sanjay Gupta is #17 and  Anderson Cooper is #50. HLN’s Dr. Drew Pinsky is #90 and Fox News anchor Shepard Smith rounds out the list at #100.

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“NBC Nightly News with Brian Williams” was on top as usual, up +2% in viewers while down -4% in the demo. “ABC World News with Diane Sawyer” was up +4% in viewers and down -4% in the demo. “CBS Evening News with Scott Pelley” was once again up the most in viewers: +6% but down the most in the demo: -6% .

Numbers for the week of April 29, 2013:

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