This week CNN International and CNN.com launched the “CNN Freedom Project,” an initiative to highlight and help end the plight that is modern day slavery.

CNN International executive VP Tony Maddox is the one who conceived of the initiative, which will include segments integrated into CNNI’s normal programming, as well as full-length specials highlighting the issue. There is no culminating event here, and no end in sight. The initiative will go on as long as Maddox and his team decide to keep it going.

“This is not a story to passively cover, like a here’s one side, here is the other side, or both sides of the story sort of thing,” Maddox told TVNewser yesterday. “This is clearly something which is very wrong and very wicked, and something which we need to highlight and do in a consistent and repeated fashion.”

While Maddox and the CNNI and CNN.com teams are spearheading the initiative, the content will be made available to the CNN domestic network, and Maddox expects some of it will be picked up.

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