I try to stay out of the weeds. On television, jargon is the kiss of death. The second you start talking about the Federal Reserve and QE3 you’ve lost your audience. I mean, how many people really know what the Federal Reserve is and does? Far fewer people know what QE3 is. That’s why you’ll never hear me say, “The yield on the 10 year bond is X or Y percent.” Instead, I’ll tell a general audience that Italians are having trouble borrowing money and that’s how you pull them in. One of the differences between CNBC and Fox Business is we’re going after a different market. We’re expanding beyond traders to a broader audience while staying on subjects that are related to money and investing.
Posts Tagged ‘Stuart Varney’
Mark Halperin‘s calling the president “a dick” on MSNBC yesterday made news on a couple other networks.
CNN reported his utterance, apology and suspension at least six times yesterday including a piece from Jeanne Moos during “The Situation Room.” MSNBC (beyond the original story) reported it once, around 10:50am yesterday; Fox News reported the story twice yesterday and Fox Business reported it this morning on Stuart Varney‘s show.
Fox Business Network, which became a publicly rated Nielsen client three months ago today, had its best month ever in June.
- 6a-6a Mon.-Fri. — Total Viewers / A25-54 (Year-over-year change)
CNBC – 179,000 (-7%) / 51,000 (-12%)
FBN – 65,000 (+51%) / 14,000 (+40%)
- 9a-4p Mon.-Fri. — Total Viewers / A25-54 (Year-over-year change)
CNBC – 235,000 (-14%) / 43,000 (-28%)
FBN – 77,000 (+97%) / 16,000 (+100%)
The network, which launched in October 2007, is not beating CNBC in any hour, but does occasionally see a head-to-head win, including Neil Cavuto‘s 6pm show against CNBC’s “Mad Money.” It gets closest at 7pmET, when Lou Dobbs (106K Total Viewers) on FBN is up against Larry Kudlow (142K) on CNBC.
Network EVP Kevin Magee sent a note to staff today (after the jump) thanking them for the June showing. Magee highlights the 10amET hour where the Stuart Varney-anchored show is up 121% year-over-year. CNBC is down -7% in the hour, but still handly beats FBN (262K v. 104K)
Fox Business is in 58 million homes (mostly on digital tiers) while CNBC, launched in 1989, is in 98 million homes.
On Fox News Channel, former CNBC anchor Martha MacCallum said of Haines on “America’s Newsroom”: “He will be missed by so many in this business, he was one of the pioneers of the financial business news coverage, and a great market reporter, who worked at the stock exchange for many years and we will miss him.”
As we reported yesterday, Fox Business Network is going to be publicly rated starting Monday. For the first time, advertising clients, competitors and, well, we will be able to see how the network is performing on a day-to-day basis. It’s taken 3 years and 5 months for FBN to make the leap to become a full service client. By contrast, Fox News Channel became a full service client six months after it went on the air, in April 1997, but the business channel is on an all digital network across the country, except in Manhattan. Bloomberg TV, which has been on the air for 17 years, is still not publicly rated.
TVNewser spoke with John McCann, VP of Ad Sales for Fox Business Network about what this all means.
TVNewser: Why did it take so long? FBN reached the 40 million household threshold a long time ago.
McCann: Well, the industry standard is 60 million. We’re at 57.3 right now, so we’re actually just shy of the industry standard. We have four times as many advertisers as we did at this time last year. And we have been discussing for quite some time when was the right time.
TVNewser: How do you think FBN’s programs will stack up ratings-wise to CNBC?
For the business news channels, daytime is where the bread is buttered, but for the 2010 midterm elections, they are all planning special primetime programming.
CNBC will have live coverage from 7 PM to midnight, programming which it is calling “Decision 2010: Your Money, Your Vote. Maria Bartiromo and Carl Quintanilla will anchor until 11 PM, with Tyler Mathisen and Amanda Drury taking over from there.
Guests will include business leaders and political insiders, including former GM vice chairman Bob Lutz, former Continental Airlines CEO Gordon Bethune, former Commerce Secretary Carlos Gutierrez and former Labor Secretary Robert Reich.
And yes, Rick Santelli, who famously coined the phrase “tea party movement,” will be providing special commentary throughout the night.
Fox Business has launched “The Power to Prosper” campaign. The slogan is trademarked, according to Inside Cable News. Cablevision subscribers, who have been without FBN for days, have seen the promos on Fox News Channel for over a month now, according to a TVEyes search.
Gretchen Carlson said to her guest, FBN’s Stuart Varney, on the “Fox & Friends’” couch back on Sept. 16: “We can catch you on the Fox Busniess network, the fastest growing business channel on cable, the Fox Business channel: The Power to Prosper!” Varney hosts “Varney & Co.” on FBN.
And even before that, Shepard Smith said of FBN: “The fastest growing business network on television, giving you the power to prosper,” on Smith’s “Studio B” on Sept. 14.
Video of the new campaign is after the jump…
The cast of “Jersey Shore,” “The Situation,” Ronnie, Sammi, DJ Pauly D, “Snooki,” Vinny, “J-Woww,” and Angelina ring The Opening Bell at the NYSE.
Quite a scene on the business channels this morning as the cast of MTV’s “Jersey Shore” rang the opening bell. CNBC’s Erin Burnett mentioned that the NYSE had run out of guest passes for access to the floor — nieces and daughters of some of Jersey’s finest traders, no doubt. Burnett’s co-anchor Mark Haines mentioned the cast was not allowed to talk to anyone on the floor. And Fox Business Network anchor Stuart Varney was proud not to know the cast members by name. “Which one is Snooki?”
The second season of the hit MTV show begins Thursday night.
Here are some notes for cable news coverage this Sunday as the health care reform bill heads to a vote tomorrow afternoon:
• Fox News Channel will be live Saturday and Sunday. Weekday anchors Bill Hemmer and Martha MacCallum will be in for “America’s Newsroom at 9amET, and Megyn Kelly will anchor “America Live” at 1pmET. Shepard Smith will be live from New York at 3pmET, and Neil Cavuto will anchor “Your World” from DC’s the Newseum at 4pmET. Then a special edition of On the Record with Greta Van Susteren at 5pm, Special Report with Bret Baier at 6pm, FOX Report with Shep at 7pm and then live Sunday night coverage of the weekday programs, O’Reilly at 8pm, Hannity at 9pm and Greta at 10pm.
• CNN provides special coverage beginning at 1pmET
approximately 2pmET (depending on when the vote is). Wolf Blitzer, Candy Crowley and John King will be joined by members of the BPTOT for full coverage of the latest developments in the health care debate and vote. A special health care-focused edition of Larry King Live will begin at 9pmET.
• Fox Business Network will be live Sunday beginning at 2pmET with Cavuto at the Newseum in Washington, DC and Stuart Varney from New York.
• CNBC is producing a live primetime special at 9pmET co-anchored by Michelle Caruso Cabrera and Carl Quintanilla. In addition, CNBC’s Tyler Mathisen and Hampton Pearson will report live from Capitol Hill and CNBC’s Chief Washington Correspondent John Harwood will provide instant analysis.
>Update: Two hours of debate begins at 2pmET with a final vote expected no earlier than 8:30pmET. Democrats say they have the 216 votes needed.
> More: Diane Sawyer will anchor ABC’s World News. CBS’ Russ Mitchell anchors CBS Evening News but will be preempted on the east coast due to the NCAA tournament. CBS News plans a special report in primetime when the votes are counted.