As we reported yesterday, Fox Business Network is going to be publicly rated starting Monday. For the first time, advertising clients, competitors and, well, we will be able to see how the network is performing on a day-to-day basis. It’s taken 3 years and 5 months for FBN to make the leap to become a full service client. By contrast, Fox News Channel became a full service client six months after it went on the air, in April 1997, but the business channel is on an all digital network across the country, except in Manhattan. Bloomberg TV, which has been on the air for 17 years, is still not publicly rated.
TVNewser spoke with John McCann, VP of Ad Sales for Fox Business Network about what this all means.
TVNewser: Why did it take so long? FBN reached the 40 million household threshold a long time ago.
McCann: Well, the industry standard is 60 million. We’re at 57.3 right now, so we’re actually just shy of the industry standard. We have four times as many advertisers as we did at this time last year. And we have been discussing for quite some time when was the right time.
TVNewser: How do you think FBN’s programs will stack up ratings-wise to CNBC?