And the 2011 swimsuit issue is already delivering. It boasts more than 90 ad pages, a 30 percent increase over last year. And the issue is up 41 percent in advertising revenue, SI says. That’s a big deal, considering the swimsuit issue itself accounts for about 7 percent of Sports Illustrated’s annual ad revenue (or roughly $40 million of its $572 million in 2010).
And he’s probably correct. The press behind this issue is unprecedented, and blogs and websites all across the Web are posting images in hopes of landing some tangential traffic.
But does anyone actually care about the issue? Read more