The suits over at Fox are hoping that baseball goes well into the month of November.

Fox Sports vice chairman Ed Goren told Variety that a short World Series would be disastrous for the network.

“There’s a direct relationship with the number of game and overall ratings,” Goren said. “If we go six or seven games, we’ll get strong ratings.”

On paper, the Texas Rangers taking on the San Francisco Giants might not be the sexy matchup, but it features the No. 5 and No. 6 television markets respectively.

As it stands, Fox will be without three million customers due to the ongoing conflict with Cablevision, which should have a nominal impact in the ratings according to Goren.

“If you’re a baseball fan, it’s unfortunate Cablevision has treated its customers this way,” Gorden added. Read more