Gow Broadcasting announced today that Sporting News Radio has been rebranded as Yahoo! Sports Radio, a change that will affect about 180 affiliates and will allow content from Yahoo! Sports and Rivals to now be featured on the radio network.
David Gow, chairman of Gow Broadcasting, said the relationship with Yahoo! will include branding, content and promotional elements and is effective immediately. Financial details of the agreement were not disclosed.
“We’re aligning with the No. 1 sports media web company in the world,” Gow said. “We’re picking up one of the most recognizable brand names in the world. We’re getting access to some of the best sports journalism in the country, and we get to link ourselves together in a way that will accelerate the growth of our digital business.
“When you combine the sports experts of Yahoo and Rivals with our on-air talent and analysts, we believe we will have the best roster in sports radio. And we can take that combined roster and create compelling sports radio, grow our affiliate base and audience size and take our company to much greater heights.”
Gow said the radio network plans to add new shows in collaboration with Yahoo in the next 60 days to reflect the new partnership. Topics could include weekend programs on fantasy sports, mixed martial arts, soccer and golf, he said.
The network’s website will now be YahooSportsRadio.com. The Sporting News Radio brand name had existed since 2001.