A busy news month gave CNN the most growth of the cable news networks in August. CNN was up +46% in total viewers and up +43% in A25-54 viewers for total day viewing finishing #2 behind Fox News.
The ratings for August 2014 (Nielsen Live + Same Day data):
- Primetime (Mon-Sun): 629,000 Total Viewers / 214,000 A25-54
- Total Day (Mon-Sun): 503,000 Total Viewers / 154,000 A25-54
In primetime, CNN was up +39% in viewers and up +60% in the demo vs. August 2013 which was a comparatively slow news month. CNN
“Anderson Cooper 360” was up +38% in viewers and up +73% in the demo. At 10pmET, “CNN Tonight,” which last year was an “AC360″ re-air, was up +49% in viewers and up +70% in the demo. “New Day” topped MSNBC’s “Morning Joe” with a +14% advantage in total viewers and +66% lead in the demo. And the network continues to see success with its original series: “The Sixties,” which wrapped its eight-episode Thursday run in the middle of the month. It was the network’s most-watched show drawing 726,000 viewers. “The Hunt with John Walsh,” was #1 in its Sunday 9pmET time period in total viewers and the demo.
Even with a strong August, CNN is delivering its least-watched year since 1996 in Total Day among total viewers. Year-to-date CNN is ahead of MSNBC in total day in both total viewers and the demo.
CNN’s release after the jump…