ABC’s “Good Morning America” is back on top in both Total Viewers and A25-54 viewers. For the first three weeks of 2013, NBC’s “Today” took the younger demo.

“GMA” was also up compared to the same week last year: up +15% in total viewers and up +9% in younger viewers, while “Today” was down -12% / -16%. “Today” did see +3% week-to-week total viewer growth and posted its best delivery since the week of November 5, 2012.

But it was No. 3 “CBS This Morning” that showed the most growth. A little more than a year after its debut, the show is up +20% in total viewers and up +8% in A25-54 viewers.

Due to the Martin Luther King holiday, all three Monday telecasts are excluded from the weekly average.

The averages for the week of January 21, 2013:

• Total Viewers: ABC: 5.529M / NBC: 4.868M / CBS: 2.867M

• A25-54 viewers: ABC: 2.105M / NBC: 2.088M / CBS: 1.117M

It is cold in New York. Really cold.

At 7:30 morning it was 9 degrees Fahrenheit in New York City, not counting wind chill. The frigid weather kept the crowd that would normally gather around “Today”‘s Rockefeller Plaza studio smaller than normal. Rather than let their biggest fans freeze outside, the crew of NBC’s morning show decided to invite them in to escape the chill, all 26 of them.

Some of the fans even made it into a segment about families who have differing views on how warm the thermostat should be set.

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While “Good Morning America” maintained its #1 spot in the mornings, and saw total viewer growth, all three shows saw a decline in the crucial A25-54 viewership compared to the same week last year. Additionally, at this point last year NBC and CBS were down from the same week in 2010 in younger viewers.

For the week of Dec. 10, 2012, “GMA” and “CBS This Morning” were both down -4% while “Today” was down -24% in the demo. “GMA” was up +5% and “CBS This Morning” up +2% in total viewers while “Today” was down -17% in that measurement.

The averages for the week of December 10, 2012:

• Total Viewers: ABC: 5.091M / NBC: 4.664M / CBS: 2.626M

• A25-54 viewers: ABC: 1.890M / NBC: 1.865M / CBS: 993K

“Good Morning America” wins another week in the mornings, and is now poised to win the November Sweep. It would be “GMA’s” first November sweeps win in 17 years and the show’s first win in any sweeps month in A25-54 viewers in more than 18 years – since July 1994. (Final numbers will be out later this week)

“GMA” kept a healthy 500,000 viewer lead on “Today,” but the gap in younger viewers remains tight: “GMA” had a +37,000 viewer advantage for the week of Nov. 12, while “GMA” had an +11,000 lead the week prior.

“GMA” and “CBS This Morning” were both up in total viewers compared to last year: +8% / +3% respectively. “GMA” was the only show up in younger viewers: +4%, while “Today” was down in both measurements, off -20% in younger viewers and down -14% in total viewers.

The averages for the week of November 12, 2012:

• Total Viewers: ABC: 5.329M / NBC: 4.810M / CBS: 2.670M

• A25-54 viewers: ABC: 2.006M / NBC: 1.969M / CBS: 1.003M

The network morning shows all dedicated their first hour to last night’s election, though after that their paths diverged.

NBC’s “Today” covered the Presidential election and the state races from 7-8:20, before returning to do an interview segment on “The Twilight Saga: Breaking Dawn Part II” at 8:23.

ABC’s “Good Morning America” covered the election through 8:30, before going to a story on Kirstie Alley‘s memoir.

“CBS This Morning” has stuck with politics all morning, and affiliates have picked up an extra 10-11 Am hour. The show will also be going live on the west coast with new interviews.

All in all, a politics-centric morning, with a few digressions.

While “Good Morning America” remains the #1 show in the mornings, third place “CBS This Morning” is showing the most growth compared to the same week last year.

“CBS This Morning” is up +8% in Total Viewers and up +6% in younger viewers. “GMA” saw +3% / +2% growth, while “Today” continues to be down year-over-year: -16% / -25%.

This tells us that while some “Today” show viewers have migrated to “GMA” and others to “CBS This Morning,” thousands — especially in the all important younger demo — have found other things to do between 7-9am.

During the week of Oct. 10, 2011, 12,330,000 viewers tuned into the three broadcast morning shows. Last week, 11,860,000 watched — that’s down -440,000 viewers. In the A25-54 demo the loss is even greater: -475,000 vs. the same week last year.

The averages for the week of October 8, 2012:

• Total Viewers: ABC: 4.908M / NBC: 4.332M / CBS: 2.620M

• A25-54 viewers: ABC: 1.909M / NBC: 1.747M / CBS: 1.059M

ABC’s “Good Morning America” wins its eighth week in a row in Total Viewers, and 6th week running in A25-54 viewers. “GMA” had a +646,000 Total Viewer lead and a +165,000 A25-54 lead on NBC’s “Today.”

Compared to the same week last year “GMA” is up +5% in Total Viewers and up +3% in the younger demo while “Today” is down double digits (-19%/-29%). “CBS This Morning” is also down (-2%/-3%).

While “GMA” notches another big win, NBC and CBS can take comfort in knowing their shows were up week-to-week, in both Total Viewers and younger viewers, while “GMA” was down in both.

The averages for the week of October 1:

• Total Viewers: ABC: 4.932M / NBC: 4.286M / CBS: 2.527M

• A25-54 viewers: ABC: 1.870M / NBC: 1.705M / CBS: 1.008M

It’s been six months since “Good Morning America” broke the “Today” show’s 16-year winning streak. And for “GMA” the wins keep coming. The week also marked the start of the 2012-13 ratings season in which the ABC morning show had its first premiere week win in 20 years.

“GMA” also had its widest lead in younger viewers in more than 18 years.

Compared to the same week last year “GMA” is up +6% in total viewers and up +4% in younger viewers while “Today” is down -18% in total viewers and down -29% in younger viewers. “CBS This Morning” was flat among total viewers and down -4% in the A25-54 demo.

The averages for the week of September 24:

• Total Viewers: ABC: 4.957M / NBC: 4.149M / CBS: 2.526M

• A25-54 viewers: ABC: 1.937M / NBC: 1.683M / CBS: 932K

“Good Morning America” wins its fourth week in a row. In fact, “GMA” had its widest lead on “Today” in both Total Viewers (+884,000) and younger viewers (+237,000) in more than 18 years. The week ending Sept. 21 caps off the third quarter and the ratings season for the morning broadcasts which saw “Good Morning America” overtake “Today.”

“GMA” wins the quarter in Total Viewers — the first time the show has won a quarter in more than 17 years (since Q2 ’95) — while “Today” takes the win in younger viewers with +117,000 lead. But the “GMA” win is impressive as it came during NBC’s coverage of the Olympics.

“GMA” grew its audience compared to the same week last year (+3% / +2%) while #3 “CBS This Morning” grew in Total Viewers (+3%) but was down slightly in younger viewers (-3%). The real story is how the “Today” show continues to struggle: the show is down -22% in Total Viewers and down down -29% in younger viewers.

The averages for the week of September 17, 2012:

• Total Viewers: ABC: 4.969M / NBC: 4.085M / CBS: 2.527M

• A25-54 viewers: ABC: 1.913M / NBC: 1.676M / CBS: 946K

The averages for Q3 2012:

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It’s been five months since “Good Morning America” overtook “Today” as the #1 morning show — its first weekly win in more than 16 years. In the first few months, it was mostly back and forth between the shows, but for the week of Sept. 10 — for the third week in a row — “GMA” comes out on top in both Total Viewers and the A25-54 demo. “GMA” has won 9 of the last 11 weeks in Total Viewers.

“Today” lost more than a million viewers — 1/5 of their audience — compared to the same week last year. Vs. last year “GMA” added 400,000 viewers (+8%) and is also up +2% in A25-54 viewers. “Today” is down -21% in Total Viewers and down -31% in younger viewers. “CBS This Morning” is also down (-5%/-12%).

The averages for the week of September 10:

• Total Viewers: ABC: 4.958M / NBC: 4.306M / CBS: 2.360M

• A25-54 viewers: ABC: 1.831M / NBC: 1.732M / CBS: 840K