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Posts Tagged ‘today show’

Morning Show Ratings: Week of January 13

MorningShowNEWABC’s “Good Morning America” wins another week in the mornings, and grows its younger viewer audience by +17% vs. the same week last year. It was during the first three weeks of 2013 that “Today” pulled out wins in the demo, before settling back into second place.

The NBC morning program also showed growth in the demo, up +6%, and it was the only broadcast up week-to-week in the demo.

Among total viewers, “CBS This Morning” showed the most growth in the morning: up +10% compared to the same week last year. “GMA” is up +9% and “Today” is up +7% in total viewers.

The averages for the week of January 13, 2014:

  • Total Viewers: ABC: 5.724M / NBC: 5.054M / CBS: 3.012M
  • A25-54 viewers: ABC: 2.310M / NBC: 2.153M / CBS: 1.057M

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Morning Show Ratings: Week of December 23 & Q4 2013

MorningShowNEWABC’s “Good Morning America” ended 2013 with its most-watched quarter in more than 22 years, since Q4 1991. It also had its best performance in the A25-54 demo since Q1 2007.

“GMA” has won the last six quarters in Total Viewers and the last five in the news demo. “CBS This Morning” had its best Q4 in viewers in 19 years.

“CBS This Morning” showed the most total viewer growth compared to Q4 2012: up +16% while NBC’s “Today” had the most A25-54 demo viewer growth: up +13%. “GMA” was up +12% in viewers and up +11% in the demo vs. last year.

The averages for Q4 2013:

  • Total Viewers: ABC: 5.690M / NBC: 4.975M / CBS: 3.044M
  • A25-54 viewers: ABC: 2.148M / NBC: 2.074M / CBS: 1.034M

Compared to the same week last year, “GMA” was up +5% in viewers and up +10% in the demo. NBC’s “Today” show was flat among viewers and down -8% in the demo. “CTM” was up +2% in viewers and down -13% in the demo during the holiday-shortened week.

Because of Christmas, all shows are based on a 3-day average (Monday, Thursday and Friday).

The averages for the week of Dec. 23, 2013:

  • Total Viewers: ABC: 4.893M / NBC: 4.037M / CBS: 2.609M
  • A25-54 viewers: ABC: 1.778M / NBC: 1.407M / CBS: 829K

Weekend Morning Show Ratings: May 2013 Sweeps

It was a split decision for the weekend morning shows during the May sweeps period. On Saturdays, ABC’s “Good Morning America” won in Total Viewers and NBC’s “Today” won in the A25-54 demographic. On Sundays, “CBS Sunday Morning” won in both ratings measurements.

“GMA Saturday’”s Total Viewer-win is the show’s first May sweeps win since the debut of its current format in 2004. It was the largest-ever overall May sweeps audience for the show’s Saturday edition, which improved upon the year-ago sweep by +17% in Total Viewers. “GMA Saturday” also won in the C3 ratings (commercial ratings + 3 days playback) in both ratings measurements for the first time ever.

On Sundays, “Today” beat “GMA” by +90,000 Total Viewers and +40,000 A25-54 viewers. As usual, ratings stalwart “CBS Sunday Morning” was the most-watched Sunday morning newscast in both Total Viewers and A25-54 viewers, making “GMA” third in both ratings measurements.

The Saturday averages for May 2013 sweeps:

  • Total Viewers: ABC: 3.63M / NBC: 3.54M / CBS: 1.74M
  • A25-54 viewers: NBC: 1.21M / ABC: 1.18M / CBS: 559K

The Sunday averages for May 2013 sweeps:

  • Total Viewers: CBS: 5.75M / NBC: 3.47M / ABC: 3.38M
  • A25-54 viewers: CBS: 1.78M / NBC: 1.11M / ABC: 1.07M

Morning Show Ratings: Week of January 21

ABC’s “Good Morning America” is back on top in both Total Viewers and A25-54 viewers. For the first three weeks of 2013, NBC’s “Today” took the younger demo.

“GMA” was also up compared to the same week last year: up +15% in total viewers and up +9% in younger viewers, while “Today” was down -12% / -16%. “Today” did see +3% week-to-week total viewer growth and posted its best delivery since the week of November 5, 2012.

But it was No. 3 “CBS This Morning” that showed the most growth. A little more than a year after its debut, the show is up +20% in total viewers and up +8% in A25-54 viewers.

Due to the Martin Luther King holiday, all three Monday telecasts are excluded from the weekly average.

The averages for the week of January 21, 2013:

  • Total Viewers: ABC: 5.529M / NBC: 4.868M / CBS: 2.867M
  • A25-54 viewers: ABC: 2.105M / NBC: 2.088M / CBS: 1.117M

 

‘Today’ Moves Rockefeller Plaza Crowd Indoors And Out Of The Cold

It is cold in New York. Really cold.

At 7:30 morning it was 9 degrees Fahrenheit in New York City, not counting wind chill. The frigid weather kept the crowd that would normally gather around “Today”‘s Rockefeller Plaza studio smaller than normal. Rather than let their biggest fans freeze outside, the crew of NBC’s morning show decided to invite them in to escape the chill, all 26 of them.

Some of the fans even made it into a segment about families who have differing views on how warm the thermostat should be set.

WATCH:

Morning Show Ratings: Week of December 10

While “Good Morning America” maintained its #1 spot in the mornings, and saw total viewer growth, all three shows saw a decline in the crucial A25-54 viewership compared to the same week last year. Additionally, at this point last year NBC and CBS were down from the same week in 2010 in younger viewers.

For the week of Dec. 10, 2012, “GMA” and “CBS This Morning” were both down -4% while “Today” was down -24% in the demo. “GMA” was up +5% and “CBS This Morning” up +2% in total viewers while “Today” was down -17% in that measurement.

The averages for the week of December 10, 2012:

  • Total Viewers: ABC: 5.091M / NBC: 4.664M / CBS: 2.626M
  • A25-54 viewers: ABC: 1.890M / NBC: 1.865M / CBS: 993K

Morning Show Ratings: Week of November 12

“Good Morning America” wins another week in the mornings, and is now poised to win the November Sweep. It would be “GMA’s” first November sweeps win in 17 years and the show’s first win in any sweeps month in A25-54 viewers in more than 18 years – since July 1994. (Final numbers will be out later this week)

“GMA” kept a healthy 500,000 viewer lead on “Today,” but the gap in younger viewers remains tight: “GMA” had a +37,000 viewer advantage for the week of Nov. 12, while “GMA” had an +11,000 lead the week prior.

“GMA” and “CBS This Morning” were both up in total viewers compared to last year: +8% / +3% respectively. “GMA” was the only show up in younger viewers: +4%, while “Today” was down in both measurements, off -20% in younger viewers and down -14% in total viewers.

The averages for the week of November 12, 2012:

  • Total Viewers: ABC: 5.329M / NBC: 4.810M / CBS: 2.670M
  • A25-54 viewers: ABC: 2.006M / NBC: 1.969M / CBS: 1.003M

Politics Leads The Morning Shows

The network morning shows all dedicated their first hour to last night’s election, though after that their paths diverged.

NBC’s “Today” covered the Presidential election and the state races from 7-8:20, before returning to do an interview segment on “The Twilight Saga: Breaking Dawn Part II” at 8:23.

ABC’s “Good Morning America” covered the election through 8:30, before going to a story on Kirstie Alley‘s memoir.

“CBS This Morning” has stuck with politics all morning, and affiliates have picked up an extra 10-11 Am hour. The show will also be going live on the west coast with new interviews.

All in all, a politics-centric morning, with a few digressions.

Morning News Ratings: Week of October 8

While “Good Morning America” remains the #1 show in the mornings, third place “CBS This Morning” is showing the most growth compared to the same week last year.

“CBS This Morning” is up +8% in Total Viewers and up +6% in younger viewers. “GMA” saw +3% / +2% growth, while “Today” continues to be down year-over-year: -16% / -25%.

This tells us that while some “Today” show viewers have migrated to “GMA” and others to “CBS This Morning,” thousands — especially in the all important younger demo — have found other things to do between 7-9am.

During the week of Oct. 10, 2011, 12,330,000 viewers tuned into the three broadcast morning shows. Last week, 11,860,000 watched — that’s down -440,000 viewers. In the A25-54 demo the loss is even greater: -475,000 vs. the same week last year.

The averages for the week of October 8, 2012:

  • Total Viewers: ABC: 4.908M / NBC: 4.332M / CBS: 2.620M
  • A25-54 viewers: ABC: 1.909M / NBC: 1.747M / CBS: 1.059M

Morning Show Ratings: Week of October 1

ABC’s “Good Morning America” wins its eighth week in a row in Total Viewers, and 6th week running in A25-54 viewers. “GMA” had a +646,000 Total Viewer lead and a +165,000 A25-54 lead on NBC’s “Today.”

Compared to the same week last year “GMA” is up +5% in Total Viewers and up +3% in the younger demo while “Today” is down double digits (-19%/-29%). “CBS This Morning” is also down (-2%/-3%).

While “GMA” notches another big win, NBC and CBS can take comfort in knowing their shows were up week-to-week, in both Total Viewers and younger viewers, while “GMA” was down in both.

The averages for the week of October 1:

  • Total Viewers: ABC: 4.932M / NBC: 4.286M / CBS: 2.527M
  • A25-54 viewers: ABC: 1.870M / NBC: 1.705M / CBS: 1.008M

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