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Posts Tagged ‘today show’

Morning Show Ratings: Week of September 24

It’s been six months since “Good Morning America” broke the “Today” show’s 16-year winning streak. And for “GMA” the wins keep coming. The week also marked the start of the 2012-13 ratings season in which the ABC morning show had its first premiere week win in 20 years.

“GMA” also had its widest lead in younger viewers in more than 18 years.

Compared to the same week last year “GMA” is up +6% in total viewers and up +4% in younger viewers while “Today” is down -18% in total viewers and down -29% in younger viewers. “CBS This Morning” was flat among total viewers and down -4% in the A25-54 demo.

The averages for the week of September 24:

  • Total Viewers: ABC: 4.957M / NBC: 4.149M / CBS: 2.526M
  • A25-54 viewers: ABC: 1.937M / NBC: 1.683M / CBS: 932K

Morning Show Ratings: Week of Sept. 17 & Q3 2012

“Good Morning America” wins its fourth week in a row. In fact, “GMA” had its widest lead on “Today” in both Total Viewers (+884,000) and younger viewers (+237,000) in more than 18 years. The week ending Sept. 21 caps off the third quarter and the ratings season for the morning broadcasts which saw “Good Morning America” overtake “Today.”

“GMA” wins the quarter in Total Viewers — the first time the show has won a quarter in more than 17 years (since Q2 ’95) — while “Today” takes the win in younger viewers with +117,000 lead. But the “GMA” win is impressive as it came during NBC’s coverage of the Olympics.

“GMA” grew its audience compared to the same week last year (+3% / +2%) while #3 “CBS This Morning” grew in Total Viewers (+3%) but was down slightly in younger viewers (-3%). The real story is how the “Today” show continues to struggle: the show is down -22% in Total Viewers and down down -29% in younger viewers.

The averages for the week of September 17, 2012:

  • Total Viewers: ABC: 4.969M / NBC: 4.085M / CBS: 2.527M
  • A25-54 viewers: ABC: 1.913M / NBC: 1.676M / CBS: 946K

The averages for Q3 2012:

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Morning Show Ratings: Week of September 10

It’s been five months since “Good Morning America” overtook “Today” as the #1 morning show — its first weekly win in more than 16 years. In the first few months, it was mostly back and forth between the shows, but for the week of Sept. 10 — for the third week in a row — “GMA” comes out on top in both Total Viewers and the A25-54 demo. “GMA” has won 9 of the last 11 weeks in Total Viewers.

“Today” lost more than a million viewers — 1/5 of their audience — compared to the same week last year. Vs. last year “GMA” added 400,000 viewers (+8%) and is also up +2% in A25-54 viewers. “Today” is down -21% in Total Viewers and down -31% in younger viewers. “CBS This Morning” is also down (-5%/-12%).

The averages for the week of September 10:

  • Total Viewers: ABC: 4.958M / NBC: 4.306M / CBS: 2.360M
  • A25-54 viewers: ABC: 1.831M / NBC: 1.732M / CBS: 840K

Morning Show Ratings: Week of August 20

“Good Morning America” wins another week in Total Viewers, but once again “Today” eeks out a win in the A25-54 demo, with a +5,000 viewer lead. “GMA’s” +520,000 total viewer lead is the 2nd-largest margin of victory over “Today” since its first win in April.

Compared to the same week last year, which saw coverage of Hurricane Irene, only “Good Morning America” is up, +5% in Total Viewers.

The averages for the week of August 20:

  • Total Viewers: ABC: 4.837M / NBC: 4.317M / CBS: 2.286M
  • A25-54 viewers: ABC: 1.778M / NBC: 1.783M / CBS: 896K

Natalie Morales on ‘The Morning War:’ ‘Just One of Those Blips’

NBC’s Natalie Morales was talking about the issue of jobs at an Education Nation event at the gleaming New World Center in Miami Beach earlier this week.

It’s fitting as Morales has many of them at NBC.

TVNewser caught up with the “Today” show news anchor in the make-up room just before her panel discussion on preparing graduates for the 21st century workforce.

“As a company we see this as part of a wider initiative,” says Morales of NBC’s Education Nation. “It’s a corporate responsibility to try to give back.”

In recent years, Morales has moved beyond her news persona, taking on roles across the Peacock, whether co-hosting the Miss Universe pageant, or Macy’s July 4th Spectacular, or playing the part of fact-checker on “The Marriage Ref.”

But Morales never strays far from home.

“I have several Rock Center pieces in the works and (the Dateline series) My Kid Would Never Do That, which my kid ended up doing that,” Morales laughed.

The series puts children in a variety of decision-making situations while their parents watch the events unfold via hidden camera.

Morales says the challenge going forward, “is finding new ways to do it. I also don’t want to become the person that everybody recognizes. You have to keep the anonymity otherwise kids will see me and they’re not going to fall for it.”

As for her main job at “Today,” Morales admits, “It’s turbulent waters these days with where the ratings are.”

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For First Time in 18 Seasons, Network Morning Shows Add Younger Viewers; Add Total Viewers for First Time in 7 Seasons

What is going on with the broadcast networks? They’re adding viewers when cable and the Internets say they shouldn’t be.

On Tuesday we told you about how the broadcast evening newscasts had grown their total viewership year-over-year, after 8 seasons of declining viewership.

And now, with the numbers complete for the 2010-11 season, Nielsen reports that for the first time since the 1992-93 TV season, all 3 morning newscasts grew in A25-54 viewers. And for the first time since the 2003-04 TV season, all 3 morning newscasts grew in Total Viewers.

NBC’s “Today” remains the leader in the mornings with a 744,00 total viewer lead on #2 ABC’s “Good Morning America.” “GMA” shows the most growth season-to-season: +10% in Total Viewers and +3% in A25-54 viewers. “Today” is up +2% in both measurements and CBS’s “Early Show” was up +1% in Total Viewers and up slightly in younger viewers.

One more note, the 9am hour of the “Today” show topped ABC’s “The View” in Total Viewers for the season. That’s the first time that’s happened since the 2006-07 season.

We’ll have the complete numbers a little later today…

Morning Show Ratings: Week of March 28

While the news about the morning shows has been about who’s coming and who might be going, the weekly ratings haven’t changed much.

“Today” continued as the #1 morning news show last week with a +470K lead on #2 “Good Morning America,” narrower than last week’s +530K lead. With younger viewers, “Today” has widened its season-to-date lead on “GMA” (+738K) vs. the same period last season. Still, the younger viewer gap was the smallest of the season last week, with “Today” ahead by +490K.

All three shows were up compared to the same week last year.

The averages for the week of March 28:

  • Total Viewers: NBC: 5.40M / ABC: 4.93M / CBS: 2.72M
  • A25-54 viewers: NBC: 2.44M / ABC: 1.95M / CBS: 1.10M

Matt Lauer in 2007 to TVNewser: ‘There will come a time where I stop doing this, and at that point it will be all about family.’

Who saw this one coming? The out-of-left-field report from “Entertainment Tonight” that Matt Lauer will be following Meredith Vieira out the “Today” show door next year.

A single source told “ET” which is owned by NBC rival, CBS Studios, that Lauer “notified his NBC bosses that he will be resigning from the ‘Today’ show when his contract expires on December 31, 2012.”

Could he be thinking about re-teaming with his former “Today” show co-host Katie Couric and his former “Today” show executive producer Jeff Zucker? It has been widely speculated that Couric is expected to leave the “CBS Evening News” and launch her own talk show with Zucker.

“There seems to be an awful lot of speculation around news anchors these days,” a “Today” spokesperson said, adding, “it’s not our practice to comment on any of it. Matt Lauer has a long term contract with NBC News and ‘Today.’”

In 2007, TVNewser’s Alissa Krinsky interviewed Lauer when he and Al Roker anchored the show from Chicago. At the time he told us, “Let’s say I do a number of more years on this show, and then I leave to do something else. I’d love to be able to take (my kids) to school in the morning. I want to coach Little League for my kids.

“I’m not hinting at anything. It’s just that there will come a time where I stop doing this, and at that point it will be all about family.”

Matt Lauer joined “Today” in 1994 as newsreader.

‘Good Morning America’ hits new low with younger viewers

A news-filled first quarter of 2011 helped ABC’s “Good Morning America” close the gap with #1 “NBC’s Today” show in total viewers. Last year “Today” led “GMA” by 1.24M total viewers. This past quarter that gap shrunk 41% to 730,000 viewers. “GMA” was also up +9% compared to Q1 2010.

But while the ABC show is up in total viewers, the first three months of 2011 saw the lowest delivery ever for the show in the lucrative A25-54 demo. GMA just got a new Senior EP in James Goldston and will soon get a new newsreader in Josh Elliott. Recent promoted programming seems to be geared toward younger demos, including last week’s Britney Spears concert and “big announcement” from Lady Gaga on tomorrow’s show.

Numbers for Q1 2011:

  • Total Viewers: NBC: 5,610,000 / ABC: 4,880,000 / CBS: 2,800,000
  • A25-54 viewers: NBC: 2,600,000 / ABC: 1,860,000 / CBS: 1,200,000

This is “Today’s” 63rd straight quarter win in total viewers and all demos. But the show was down -2% in total viewers vs. Q1 2010. CBS’s “The Early Show,” in its first full quarter with a new anchor team, was up +1% vs. Q1 2010.

Joel McHale + Hoda Kotb + Kathie Lee Gifford + Scotch =…?

Thanksgiving is a day for thanks. So what are we thankful for? Moments like this:
“The Soup” host Joel McHale went on the fourth hour of the “Today” show Kathie Lee Gifford and Hoda Kotb to promote his NBC show “Community.” The fourth hour of “Today” has been one of McHale’s favorite targets on “The Soup.” The bottle of Scotch McHale brought helped the conversation:

Kotb: “Why do you mock our show?”

McHale: “Have you seen your show?”

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