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Posts Tagged ‘Today’

Today’s ‘Bitchy’ Selfie Moment

TodaySelfie

During a conversation about the appropriateness of the smiling “selfie” taken by Denmark’s Prime Minister with President Obama and British Prime Minister David Cameron at Nelson Mandela‘s memorial, Natalie Morales defended First Lady Michelle Obama‘s “resting face” outside of the picture.

“How many of us have photos taken of us…you just have that bitchy resting face, as we say,” Morales giggled.

“With all due respect to the First Lady,” a surprised Willie Geist interjected.

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Morning Show Ratings: Week of November 11

AMShowAnchors“Good Morning America” wins another week in the mornings, and is now poised to win its second consecutive November Sweep.

“GMA” had +734,000 viewer lead on “Today,” while the gap among younger viewers sits closer: GMA had a +94,000 viewer advantage in the A25-54 demo for the week of November 11.

“GMA,” “Today,” and “CBS This Morning” were all up in both total viewers and the younger demo when compared to last year: +11% / +11% for” GMA” and +8% / +8% for “Today.” CBS showed the most growth in the morning up +20% in viewers, while also adding +3% in the demo. “Today” saw its best week in both total viewers and the demo since the second week of the London Olympics in August.

The averages for the week of Nov. 11, 2013:

  • Total Viewers: ABC: 5.935M / NBC: 5.201M / CBS: 3.202M
  • A25-54 viewers: ABC: 2.229M / NBC: 2.135M / CBS: 1.037M

‘Good Morning America’ Makes Halloween Ratings History

JOSH ELLIOTT, ROBIN ROBERTS, SAM CHAMPION, LARA SPENCER, GEORGE STEPHANOPOULOS“Good Morning America’s” ratings rise over NBC’s “Today” show reached a new milestone yesterday. “GMA” topped “Today” in total viewers for the first time on Halloween. “GMA” was also first in A25-54 viewers for the first Halloween since 1991, according to Nielsen Fast Affiliate Time Period Data. We’ll have final numbers for the week next Thursday.

Total Viewers

GMA – 5.412 million Total Viewers

Today – 4.699 million Total Viewers

A 25-54 Demo

GMA – 2.202 million Adults 25-54

Today – 2.056 million Adults 25-54

halloweenoct31“Today” had long dominated Halloween ratings, as viewers tuned in to see what Matt, Katie, Meredith, Al, Ann, Natalie, and the rest, wore. But as “GMA” now wins the mornings consistently, the winning ways continued into Halloween.

And now for a fun TVNewser look back, to October 2005 — when “Today” was on top of the morning show heap, beating “GMA” by 675,000 total viewers — as hosts Matt Lauer and Al Roker descended from the “Today” studio as Batman and Robin.

What did Matt wear better: Batman or Pamela Anderson?

NBC’s ‘Today’ Men Tossing The Razors For ‘No Shave November’

Today Show No ShaveIt will be a November to remember on NBC’s “Today,” as the show’s men are letting their facial hair grow for  ”No Shave November.”

Matt Lauer, Al Roker, Willie Geist, and Carson Daly—along with show staffers and men across NBC News— will forego shaving to put a spotlight on men’s health, the hosts announced on this morning’s show. Lauer stressed the seriousness of men’s health, highlighting the importance of early detection for diseases like prostate cancer.

Although she won’t be participating, co-host Savannah Guthrie joined in on the fun, collecting razors and shaving cream from all her on camera and behind the scenes colleagues.

One man who begrudgingly might be left out of fun for a good cause—Willie Geist, who couldn’t be there for the announcement because of his self-described “witch Dr.” visit to try, finally, to grow hair on his face.

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Morning Show Ratings: Week of April 22

After losing in the A25-54 demographic the week of April 15, ABC’s “Good Morning America” was back on top in both Total Viewers and the demo for the week of April 22.

“GMA” beat “Today”  by +819,000 Total Viewers and +66,000 A25-54 viewers.

But only “CBS This Morning” showed growth in both ratings measurements compared the same week last year, up +12% in Total Viewers and +3% in the demo. “GMA” was up +8% in Total Viewers but down -2% in the A25-54 demographic, while “Today” was down -4% and -9%, respectively.

The averages for the week of April 22:

  • Total Viewers: ABC: 5.739M / NBC: 4.920M / CBS: 2.977M
  • A25-54 viewers: ABC: 2.092M / NBC: 2.026M / CBS: 1.062M

Morning Show Ratings: Week of January 7

While 2012 was the year that saw “Good Morning America” overtake “Today” in the ratings, 2013 begins with all three shows shedding viewers in the crucial A25-54 demo.

Compared to the same week last year, “GMA” is down -4% in younger viewers, “Today” is down -20% and “CBS This Morning” is down -6% (vs. its debut week last year). But for the second week in a row, “Today” takes the younger viewer crown with a slim 4,000 A25-54 viewer lead, improving from the week prior.

“GMA” was the only show to grow in total viewers: up +3% with a +459,000 viewer lead on “Today,” which is down -18%. “CBS This Morning” was flat in total viewership.

The averages for the week of January 7, 2013:

  • Total Viewers: ABC: 5.010M / NBC: 4.551M / CBS: 2.703M
  • A25-54 viewers: ABC: 1.936M / NBC: 1.940M / CBS: 1.042M

Weekend Morning Show Ratings: Q4 2012

NBC’s “Today” may have lost its lead during the week, but the show’s weekend broadcasts are still hanging on to a small lead over the weekend editions of ABC’s “Good Morning America.”

In the fourth quarter of 2012, “Today” had a slight Total Viewer lead on Saturdays, edging “GMA” by +62,000 for the top spot. The two shows are tied in the A25-54 demographic for the quarter.

On Sundays, NBC leads ABC by +34,000 Total Viewers and +22,000 A25-54 viewers, but ratings stalwart “CBS Sunday Morning” has a commanding lead over both “Today” and “GMA.”

The Saturday averages for Q4 2012:

  • Total Viewers: NBC: 3.587M / ABC: 3.525M / CBS: 1.769M
  • A25-54 viewers: NBC: 1.233M / ABC: 1.233M / CBS: 641K

The Sunday averages for Q4 2012:

  • Total Viewers: CBS: 5.505M / NBC: 3.185M / ABC: 3.151M
  • A25-54 viewers: CBS: 1.734M / NBC: 1.054M / ABC: 1.032M

Morning Show Ratings: Week of November 5

The week of the Presidential election was a strong one for ABC’s “Good Morning America” and CBS’ “CBS This Morning,” with both programs seeing substantial ratings increases from the same week last year. There was also some good news for NBC’s “Today,” which placed first in the demo on the three biggest news mornings of the week, Monday through Wednesday.

“GMA” led the way for the entire week however in both total viewers and adults 25-54, followed by NBC’s “Today,” which was close behind, particularly in the demo. CBS was a distant third, but posted its best ratings in more than a year.

“Today” was still down compared to last year while “GMA” was up +6% in total viewers and +5% in the demo, and “CTM” was up +8% in total viewers and +2% in the demo.

The averages for the week of November 5, 2012:

  • Total Viewers: ABC: 5.497M / NBC: 5.182M / CBS: 2.954M
  • A25-54 viewers: ABC: 2.106M / NBC: 2.095M / CBS: 1.136M

Morning Show Ratings: Week of October 29

Not only have ratings reports been delayed due to Hurricane Sandy, but the overall national numbers may be skewed as markets like New York and Philadelphia did not carry the morning broadcasts for much of last week in addition to the millions of homes without power.

As a result, ABC and CBS are not including the week of Oct. 29 in their season averages, but NBC tells me they are. Because of the interest across the county in the coverage of the storm, the three shows put up big numbers. Last Tuesday, “Good Morning America” had its biggest audience (6.05M) since the Royal Wedding in April ’11. CBS had its best week since the week of February 2, 2009. For the week, “GMA” led in total viewers but NBC’s “Today” came out ahead in the A25-54 demo.

“Today” was still down compared to last year while “GMA” and “CBS This Morning” saw a viewership lift: ABC was up +15% in total viewers and +11% in younger viewers while CBS was up +26% / +16%.

The averages for the week of October 29, 2012:

  • Total Viewers: ABC: 5.498M / NBC: 5.267M / CBS: 3.167M
  • A25-54 viewers: ABC: 2.160M / NBC: 2.168M / CBS: 1.235M

Brian Williams’ Former Intern on Switching From ‘Today’ to ‘GMA’: ‘their show is better’

One of the viewers that has boosted ABC’s “Good Morning America” to an +808,000-viewer lead over NBC’s “Today” is Itay Hod, a broadcast journalist at Fuse TV who made the switch to ABC after more than 18 years of watching NBC in the mornings. Hod details his thoughts on the rival shows on The Daily Beast, concluding that the reasoning behind GMA’s lead is simple — “their show is better … and viewers are noticing.”

I suspect many of them did what I did. In a moment of utter boredom, they reached for the remote to see what was going on over “at the other network”—only to discover that’s where the party’s at.

I’ve been in broadcast journalism for more than 15 years. I was Brian Williams’s first intern. He wrote my letter of recommendation to Columbia University’s J-School. I guess I was just one of those I-prefer-NBC-News kinda guys. Not anymore.

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