The deal-selling service that recently spurned $6 billion from Google will advertise during the Super Bowl pregame show. The company wanted to snag a spot during the actual game, but inventory was already sold out. Regardless, the move signals a seismic shift for the Web company, which has pretty much ignored traditional advertising up to this point.
“The next level of extending the brand is traditional offline media and techniques to build the brand,” Rob Solomon, president and chief operating officer at Groupon, told Advertising Age. “If you look at the great iconic brands that have been built on the internet, they all go through that transition, and I think we’ll go through a similar progression.”
The choice to advertise around the Super Bowl was a simple one. Read more