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Posts Tagged ‘Tom Jackson’

Video: Under Armour's Latest Advertising Campaign

Under Armour rolled out their largest footwear advertising campaign to-date this week, entitled “Footsteps.”

According to the sports apparel giant, “the soon-to-be-released footwear line embraces the Brand’s performance DNA and infuses proprietary apparel technology into every shoe to help athletes perform their best.” Peter Berg of Friday Night Lights fame worked with Under Armour on the new commercial.

“The campaign marks an unprecedented step forward for Under Armour footwear, bringing together the highest caliber of talent on both sides of the camera to tell the story of our state-of-the-art performance footwear,” said Steve Battista, senior vice president, Brand, Under Armour. “We’ve captured athletes in their authentic training environment, showcasing Under Armour’s commitment to performance and innovation in a voice that is unique to the Brand. Our new line of footwear is helping athletes create footsteps, not just hear them.”

Above is the commercial that features Tom Brady, Cam Newton, Georges St-Pierre, among others.

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NY Times Shows Nick Folk Is Terrible, Other Fun Jets Special Team Facts

Charts!

Joe Ward, Shan Carter, and Kevin Quealy do their graphic thing on NYTimes.com, showing Nick Folk‘s successes and struggles kicking field goals.

The Jets kicker started the seasons strong, but struggled as the year wore on, missing nearly half his field goals during a four-games stretch. He regained his form, making nine in a row, but as the chart demonstrates, he’s only been called upon to kick short ones. That’s the explanation for his recent success.

They give Brad Smith‘s kick returning and Steve Weatherford‘s punting the same treatment. Check it out; It’s better than Phil Mushnick ranting and raving.