CNBC is creating a new position at the network: Chief Revenue Officer, and has tapped Tom O’Brien to fill the role.
CNBC president Mark Hoffman made the announcement in an email to staffers this morning. In it, he outlined why the channel was creating the position:
We now need to build on our success by developing a holistic revenue strategy that focuses on getting the full value for CNBC’s exceptional brand across all platforms and commercial opportunities – TV, Digital, International, Branded Content and other growth platforms as they come along.
CNBC is already a model of financial success for the company. The network is the second most profitable of all of NBC Universal’s cable channels according to SNL Kagan, behind only USA Network.
Now it seems it is looking beyond its advertising and cable subscription revenue streams.
O’Brien joins CNBC from NBC Local Media, where he was executive VP of Nonstop Network, and previously president and GM of NBC Local Media New York.
Hoffman’s email is after the jump.