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Posts Tagged ‘Vivian Schiller’

NBC News Shutters EveryBlock

NBC News Digital has shuttered EveryBlock, the hyperlocal news startup it acquired in 2009.

“As we continue to grow and evolve the NBC News Digital portfolio, we are focused on investing in content, products and platforms that play to our core strengths,” wrote NBC news chief digital officer Vivian Schiller in an email to staff. “The decision to shut down the site was difficult, but in the end, we didn’t see a strategic fit for EveryBlock within the portfolio.”

The farewell blog post has garnered hundreds of supportive comments, with many regular readers disappointed that NBC didn’t keep it going that much longer.

NBC acquired sole control of EveryBlock last year when it parted ways with Microsoft. Schiller told the New York Times that they considered selling it, but that the numbers didn’t work out.

Register For Mediabistro’s Social TV Event Before Midnight And Save

Learn from the engagement and social media strategies of executives at NBC News, MTV, and HBO at our event, Lost Remote- The NYC Show, April 24 in New York City. Top executives will discuss the latest developments and opportunities in the emerging social TV industry. Register before midnight tonight and save.

You’ll leave this event with an expanded network of industry leaders and valuable contacts, strategies to overcome the challenges facing the media space, and methods to successfully drive audience engagement on social and mobile platforms.

Stephen Friedman, President of MTV, will deliver the morning keynote address to attendees on Reinventing TV for the Millennial Generation. Friedman will discuss how he has helped MTV build one of the best cross-departmental social media teams in the industry by engaging their audience through adoption of social platforms.

Vivian Schiller, SVP & Chief Digital Officer of NBC News will explore the impact of social on TV news and reporting during the keynote session, Forging the Future of Social TV in News. Schiller will show you how she effectively manages the web, mobile, and social media presence of NBC News, as well as the network’s sites, programs, and education initiatives.

Additional speakers include Sabrina Calouri, Vice President of Social Media and Performance at HBO, Sean Besser, EVP of Business Development, Partnerships & Strategy, GetGlue, and Erik Martin, General Manager,

View the full program here.

Prices increase tomorrow, January 17. Save big when you register before midnight tonight.


The Evening Ticker: iVillage, Gore, Pundits

  • is moving from NBC’s digital entertainment group to NBC’s digital news group. iVillage will now be overseen by NBC News chief digital officer Vivian Schiller, who also oversees,, and other sites.
  • Former Vice President and current Current TV chairman Al Gore will be on The Weather Channel’s “Wake Up with Al” tomorrow morning. Gore will be talking about climate change, specifically his upcoming event “24 Hours of Reality: The Dirty Weather Report.”
  • Beware political pundits, a new site is looking to hold you accountable for your predictions. “Pundit Shaming” takes predictions from TV pundits that were hopelessly wrong, and brings them back to center-stage so everyone remembers just how wrong they were.

NBC News Digital Names Editors For,

Now that NBC News Digital has two different news websites to work with, the company is solidifying the leadership at the sites. will be led by Gregory Gittrich as VP and executive editor. Gittrich joins from the NBC Owned Stations group, where he had been VP of digital media. He will report to senior VP and chief digital officer Vivian Schiller.

As for regular MSNBC guest and political analyst Richard Wolffe will become VP and executive editor for the site, still slated to launch early next year. He will report jointly to MSNBC president Phil Griffin and Schiller.

Elsewhere: Jennifer Brown has been promoted to VP an executive editor of She had been GM of the site. Ryan Osborn has been promoted to VP of digital innovation. Andrew Locke has been upped to VP of mobile and devices, while John Keegan has been named VP of technology strategy.

More below.

Read more Publishes Slideshow Trashing Fox News

Here’s something you don’t see every day: has published a slideshow of political cartoons… all attacking competitor Fox News Channel.

Some of the cartoons are from cartoonist Daryl Cagle, with others culled from various cartoonists from newspapers and websites across the country.

As an editorial cartoonist, Cagle is effectively an opinion columnist (and his blog an opinion blog), something that every news website is chock full of. That said, it is somewhat unusual for a news organization to publish such a sloppy item trashing a competitor. Fox News Digital’s Fox Nation website is often critical of competitors, but the stories and headlines are user-submitted, and the content doesn’t migrate over to

“Cagle is a freelancer whose blog appears on,” says an NBC News spokesperson. “With the upcoming launch of MSNBC’s online home, we’ll have much clearer lines between news and opinion. We’re still in transition after the acquisition from Microsoft.”

The Ticker: Conventions, Schiller, CNBC

  • ABC News, Univision and National Journal will be partnering at the 2012 Republican and Democratic National Conventions on a pair of events called “Next America.” George Stephanopoulos, Diane Sawyer, Jorge Ramos and Maria Elena Salinas will moderate a number of panels “engaging leaders on the demographic revolution that is remaking the face of America.”
  • NBC News chief digital officer Vivian Schiller talks to Nieman Journalism Lab. “I’m a big believer in test-and-learn model of innovation. We’re trying stuff. We’re trying lots and lots of stuff and you know going in some of it’s going to work, some of it isn’t going to work. Hey, if things don’t work, as long as you figure out quickly and stop doing them. The whole fail-fast philosophy. We want to try a lot of things.”
  • A lesson in the perils of RSS feeds: yesterday CNBC had a story on its site for a number of hours touting Lou Dobbsratings win over Larry Kudlow. CNBC’s website automatically picks up some press releases off of the wire in certain categories, creating article pages. It has since been taking down.

Steve Capus, Phil Griffin And Vivian Schiller On What The Future Holds For and

The big re-branding of to is just phase one of a long-term strategy to completely change the digital strategy of NBC News and MSNBC. On a conference call with reporters today, NBC News president Steve Capus, MSNBC president Phil Griffin and NBC News’ chief digital executive Vivian Schiller explained what is going to happen down the line.

The basics have already been announced: launches now, with a new launching in early 2013. NBC will launch the “NBC News Innovation Center” in Seattle, Washington, not far from’s old headquarters in Redmond, Washington. “We are going to keep a sizable number of the employees in this venture, based in the Seattle area,” Capus said.

Schiller says that as part of the deal, NBC has acquired the proprietary technology that powered, and that while no redesign is imminent, there is work happening on that front.

“Over time, you will see changes to the site, absolutely,” Schiller said.

Most likely a redesigned would launch alongside the new early next year.

Speaking of, Griffin was excited about the prospect of having a dedicated site to feature content of its own. Griffin says that MSNBC’s goal is “to own the space that is really wide open and that is the smart progressive space.”

Read more

Frank Kavilanz Joins NBC from ABC

ABC News executive Frank Kavilanz is jumping to NBC News, where he will be the vice president of strategy and partnership, NBC announced yesterday.

Kavilanz has been with ABC since 2007 in a variety of roles, most recently as the director of business development at ABC News Digital. At NBC, he will develop and execute strategy for distribution initiatives, product development, digital rights and content partnerships.

In his new role, which begins in mid-April, he will report to chief digital officer Vivian Schiller.

NBC News Staffs Up Digital Media Department

NBC News is adding two new staffers to its Digital Media department, chief digital officer Vivian Schiller announced today in a memo.

John Keegan joins NBC as Director of Technology for digital media. Keegan, who previously worked at Fox News, will focus primarily on NBC’s web properties, including theGrio and The Huffington Post’s Craig Kanalley will join NBC in two weeks as Social Media Editor, where he will oversee the use of social media as a reporting platform.

In addition to the new hires, two NBCers — Ryan Osborn and Bonnie Optekman — are being promoted within the department. Osborn, who currently oversees social media for NBC News, has been promoted to Senior Director of Digital Media. Optekman, currently Vice President of News Technology, will take on the expanded role of overseeing NBC’s connected devices and on-demand delivery as her title changes to Vice President, Emerging Technologies.

Read the full memo from Schiller after the jump. Read more

A Comedian, a Governor and a Network Morning Anchor Walk Into a Bar To Toast a Cable News Host…

Last night at the Gramercy Park Hotel in New York City, MSNBC threw a party for “Hardball” host Chris Matthews, whose book Jack Kennedy: Elusive Hero was released yesterday. Despite the chill outside, the rooftop terrace at the hotel was filled to the brim, with friends, family and admirers of Matthews.

Among the guests were former CBS News anchor Dan Rather (who led the crowd in a round of “hip hip, hooray!” for Matthews), PBS host and rumored CBS morning candidate Charlie Rose, NBC “Today” anchor Ann Curry, MSNBC anchors Willie Geist and Tamron Hall and former New York Governor George Pataki, whose presence Matthews used to generate a laugh line:

“Governor George Pataki is here, proving the bipartisan nature of all MSNBC activities,”  Matthews quipped. “He is here to lean forward, lean forward like the rest of us, ha!”

Read more