The British Invasion (c. 2007)

Time.com‘s James Poniewozik writes about last night’s premiere of BBC World News America.

“The newscast, anchored by Matt Frei, kicked off with long reported pieces from Sudan and Burma (a name that the BBC, whether out of habit or charming colonial nostalgia, continues to prefer to Myanmar). It followed with long interview with former Pakistani leader Benazir Bhutto, and another, with Laura Bush, that focused largely on international issues.”

“…the long pieces on World News America resembled PBS’ format more than the network evening news’, with the important exception that the BBC news had more reported segments and fewer in-studio talking heads. Like PBS, the BBC newscast also places less emphasis on flashy visuals, yet the BBC has always been good at putting non-telegenic stuff in a crisp, contemporary package — its graphic designers know what they’re doing.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.