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The CNBC Ratings Slide

Since Pamela Thomas-Graham was named president of CNBC in 2001, the network has lost 60% of its audience in total day and 69% in primetime, according to an examination of Nielsen ratings data. The following PDF’s show the decline:

  · CNBC Quarterly Ratings: Total Day

  · CNBC Quarterly Ratings: Primetime

  · Also: Donny Deutsch’s show has scratched every single night it has been on the air since its 10pm premiere. It reached a low of 48,000 viewers on Feb. 1. CNBC is said to be supporting it for the long-run and letting it slowly build ratings…

  · Update: 5:13pm: “Under Graham, the network averaged a 0.2 rating in 2004, flat from 2003 and tied with Cable News Network’s Headline News in the bottom rung among cable network-news organizations,” Multichannel News says.

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