The CNN Approach to Social Media

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This morning at BusinessWeek’s annual media summit, CNN/U.S. President Jon Klein spoke about the Web 2.0 challenges that face his network. “If we can be the pipeline for reliable, accurate information, that’s a pretty essential function in the world of these social networks,” he said. FishbowlNY’s Mike Taylor was there and has the details.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.