The Couric Comeback? “The Second Act of a Three-Act Movie”

CBS Evening News anchor Katie Couric has had a whirlwind year, and as the political season hits the home stretch, her use of new technology has gotten her high praise.

The New York Times’ David Carr writes about Couric the anchor, in the context of her Conventions webcasts and YouTube channel. “There was no convention bump in the ratings for Ms. Couric, and CBS and she remain a long way from precious bragging rights,” he writes. “But the odd anchor out has been in the middle of things for the last few weeks.”

“It was just much more conducive to the things I think I can do well,” Couric says of the format.

Evening News EP Rick Kaplan agrees. “What sometimes gets lost in all the noise is that she is a superb journalist,” he said. “She will outwork you and outinterview you and that is going to show up handsomely for her. We are in the second act of a three-act movie.”

Carr sums up the reason for the web success: “Ms. Couric is a highly skilled interviewer, and people tend to tell her stuff.”

• Related: CBS compiles a “Best Of” video of the CBS News Conventions webcasts.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.