TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

The Couric Comeback? “The Second Act of a Three-Act Movie”

couric_9-15.jpgCBS Evening News anchor Katie Couric has had a whirlwind year, and as the political season hits the home stretch, her use of new technology has gotten her high praise.

The New York Times’ David Carr writes about Couric the anchor, in the context of her Conventions webcasts and YouTube channel. “There was no convention bump in the ratings for Ms. Couric, and CBS and she remain a long way from precious bragging rights,” he writes. “But the odd anchor out has been in the middle of things for the last few weeks.”

“It was just much more conducive to the things I think I can do well,” Couric says of the format.

Evening News EP Rick Kaplan agrees. “What sometimes gets lost in all the noise is that she is a superb journalist,” he said. “She will outwork you and outinterview you and that is going to show up handsomely for her. We are in the second act of a three-act movie.”

Carr sums up the reason for the web success: “Ms. Couric is a highly skilled interviewer, and people tend to tell her stuff.”

Related: CBS compiles a “Best Of” video of the CBS News Conventions webcasts.

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!