“The Dateline: NBC Channel”

J. Max Robins writes about “A Modified MSNBC?:”

“Word is that the perennial also-ran in cable news is considering the possibility of virtually dropping out of the live-news business and devoting itself entirely to taped, newsmagazine-style programming — much of it likely repurposed from NBC News. In other words, ‘The Dateline: NBC Channel.’ That’s just one option under consideration. But that such a drastic idea is even on the table speaks volumes about the state of the cable news business. If such a modification occurs, it would certainly mean changes for MSNBC’s business-news sibling, CNBC. One scenario has successful MSNBC personalities Chris Matthews and Keith Olbermann moving their respective acts to CNBC in the hopes of turbo-charging its ratings-challenged primetime…

Here’s the full column…

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