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The Fundamental Cable News Question

“MSNBC is now looking for [Rick] Kaplan‘s replacement, and it would look to be a hard job to fill. It’s the rare news executive who risks taking over from a man who was canned for only boosting ratings by 14 percent,” Media Life Magazine says. The story includes this notable sentence:

“And even then, there’s the fundamental question to be addressed, one often debated among media people, whether there is any real place or need for a third cable news network.”

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.