The Meaning of Actionable

CNNMoney.com‘s blog “The Browser” has a theory about CNBC’s new mantra first used by CNBC president Mark Hoffman in a Broadcasting & Cable interview in early August: “Fast, Accurate, Actionable And Unbiased.”

Every dictionary I have consulted uses as the primary definition for “actionable” some variation of “providing grounds for a lawsuit.”

Which may explain the legal back and forth over former CNBC contributor Eric Bolling who has been turning up on FBN almost daily. NBC lawyers took Bolling to court to keep him off the Fox airwaves.

(Hat Tip: Newsblues)

>More, from an emailer: “Actionable data” is a fairly common market term, usually referring to real-time data vs. informational, or time-delayed data. It’s all about context.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.