TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily
Hi SportsNewser readers - thanks for taking a few minutes of your day to check in with SportsNewser over the past year. Moving forward, sports media stories will be featured on our other mediabistro.com blogs, including here on TVNewser.

The NBA's Big Year

The NFL isn’t the only sport having a wonderful season in terms of television ratings. NBA broadcasts on TNT are are through the roof as well.

Sports Media Watch (via Turner Sports) reports, “Through 18 telecasts, TNT is averaging a 1.6 U.S. rating and 2.589 million viewers for NBA coverage, up 33 percent in ratings and 43 percent in viewership from last year (1.2, 1.813 mil), and up 60 percent and 71 percent, respectively, from 2008-09 (1.0, 1.518 mil).

The Miami Heat-Boston Celtics match on opening night and the Heat-Cleveland Cavaliers game were the two most-watched regular season telecasts since 1996. LeBron James is the new Michael Jordan, at least when it comes to television ratings. (And Charles Barkley is the new Charles Barkley.)

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!