The NBA's Big Year

The NFL isn’t the only sport having a wonderful season in terms of television ratings. NBA broadcasts on TNT are are through the roof as well.

Sports Media Watch (via Turner Sports) reports, “Through 18 telecasts, TNT is averaging a 1.6 U.S. rating and 2.589 million viewers for NBA coverage, up 33 percent in ratings and 43 percent in viewership from last year (1.2, 1.813 mil), and up 60 percent and 71 percent, respectively, from 2008-09 (1.0, 1.518 mil).

The Miami Heat-Boston Celtics match on opening night and the Heat-Cleveland Cavaliers game were the two most-watched regular season telecasts since 1996. LeBron James is the new Michael Jordan, at least when it comes to television ratings. (And Charles Barkley is the new Charles Barkley.)

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.