TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

The Network Evening Newscast, Courtesy of CNN?

Buried in CJR’s big story on the network evening newscasts was a very interesting nugget of news. As we have covered, the networks–particularity CBS and ABC, which do not have the benefit of a lucrative cable news operation–have long been seeking to partner with a a cable news channel. Bloomberg TV and CNN have had conversations with both networks.

The problem, as noted by the author of the CJR piece, Paul Friedman (himself a former senior executive at both CBS and ABC News), is that the networks are union shops, while the cablers are not. This would make the logistics of a merger very difficult. Friedman notes another option that was apparently discussed inside the broadcast networks:

One alternative that has been discussed is to get around the union barriers by licensing CNN to produce an evening newscast for a network, for a fee that would be less than what the network spends to maintain its own staff and facilities.

In other words, if you can’t make a merger work, why not outsource the least-profitable newscast to another company, in this case CNN. Given Friedman’s background, it is almost certain that this possibility was raised at either CBS or ABC in recent years.

Mediabistro Course

Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Register now!