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‘The Only Thing Different in Late Night’

ABC News has begun a new promotional campaign for “Nightline.” The spot which ran at the end of the program last night, will begin appearing on national cable channels over the next two weeks. The campaign takes aim at the competition with the tagline, “The only thing different in late night.” “Nightline” has seen a resurgence since the presidential election which has continued into this summer. The show got a boost with its coverage of the death of Michael Jackson and with NBC’s switch from Jay Leno to Conan O’Brien on “The Tonight Show.” The last time ABC News produced a promo campaign for “Nightline” was for the show’s re-launch in 2005.

Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now!