ABC News has begun a new promotional campaign for “Nightline.” The spot which ran at the end of the program last night, will begin appearing on national cable channels over the next two weeks. The campaign takes aim at the competition with the tagline, “The only thing different in late night.” “Nightline” has seen a resurgence since the presidential election which has continued into this summer. The show got a boost with its coverage of the death of Michael Jackson and with NBC’s switch from Jay Leno to Conan O’Brien on “The Tonight Show.” The last time ABC News produced a promo campaign for “Nightline” was for the show’s re-launch in 2005.
- Changes at 'Nightline' as Dan Abrams Exits, Byron Pitts Steps In
- Megyn Kelly on White House Christmas Party: 'Boy oh Boy Did I See a Lot of MSNBC Anchors'
- How ABC's Jim Avila Broke the News of the Release of Alan Gross
- CNN Looking to air 'Political Jeopardy!' ... and Other News From Hacked Sony Emails