The Scoreboard: Friday, April 3

25-54 demographic: (L +SD)

Total day: FNC: 353 | CNN: 225 | MSNBC: 158 | HLN: 160

Prime: FNC: 557 | CNN: 225 | MSNBC: 313 | HLN: 229

	5p:	6p:	7p:	8p:	9p:	10p:	11p:
FNC	Beck:	Baier:	Shep:	O’Reilly:	Hannity:	Greta:	O’Reilly:
	458	346	349	630	552	489	547
CNN	Blitzer:	Blitzer:	Dobbs:	Brown:	King:	Cooper:	Cooper:
	291	207	184	250	238	277	304
MSNBC	Matthews:	Shuster:	Matthews:	Olbermann:	Maddow:	Olbermann:	Madddow:
	242	152	198	320	347	272	209
HLN	Prime:	Prime:	VMitchell:	Grace:	Dobbs:	Grace:	Showbiz:
	117	153	247	337	140	229	196

Data by Nielsen Media Research. Live and same day (DVR) data.

Total Viewers: (L +SD)

Total day: FNC: 1380 | CNN: 758 | MSNBC: 489 | HLN: 325

Prime: FNC: 2743 | CNN: 862 | MSNBC: 1051 | HLN: 593

	5p:	6p:	7p:	8p:	9p:	10p:	11p:
FNC	Beck:	Baier:	Shep:	O’Reilly:	Hannity:	Greta:	O’Reilly:
	1972	1890	1866	3489	2678	2061	1732
CNN	Blitzer:	Blitzer:	Dobbs:	Brown:	King:	Cooper:	Cooper:
	1134	795	642	842	923	822	773
MSNBC	Matthews:	Shuster:	Matthews:	Olbermann:	Maddow:	Olbermann:	Madddow:
	634	579	817	1276	1109	768	583
HLN	Prime:	Prime:	VMitchell:	Grace:	Dobbs:	Grace:	Showbiz:
	268	329	486	867	452	511	401

Data by Nielsen Media Research. Live and same day (DVR) data.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.