The Scoreboard: Friday, Jan. 30

25-54 demographic: (L +SD)

Total day: FNC: 354 | CNN: 240 | MSNBC: 183 | HLN: 173

Prime: FNC: 575 | CNN: 312 | MSNBC: 354 | HLN: 343

	5p:	6p:	7p:	8p:	9p:	10p:	11p:
FNC	Beck:	Baier:	Shep:	O’Reilly:	Hannity:	Greta:	O’Reilly:
	566	476	433	671	609	446	453
CNN	Blitzer:	Blitzer:	Dobbs:	Brown:	King:	Cooper:	Cooper:
	217	289	279	257	327	353	390
MSNBC	Matthews:	Shuster:	Matthews:	Olbermann:	Maddow:	Olbermann:	Madddow:
	185	184	276	404	359	300	258
HLN	Prime:	Prime:	VMitchell:	Grace:	Dobbs:	Grace:	Showbiz:
	184	109	247	499	229	322	166

Data by Nielsen Media Research. Live and same day (DVR) data.

Total Viewers: (L +SD)

Total day: FNC: 1358 | CNN: 756 | MSNBC: 496 | HLN: 384

Prime: FNC: 2796 | CNN: 1100 | MSNBC: 972 | HLN: 834

	5p:	6p:	7p:	8p:	9p:	10p:	11p:
FNC	Beck:	Baier:	Shep:	O’Reilly:	Hannity:	Greta:	O’Reilly:
	2033	2066	1965	3448	2912	1997	1545
CNN	Blitzer:	Blitzer:	Dobbs:	Brown:	King:	Cooper:	Cooper:
	923	988	944	1077	1169	1051	888
MSNBC	Matthews:	Shuster:	Matthews:	Olbermann:	Maddow:	Olbermann:	Madddow:
	582	616	818	1185	1079	653	482
HLN	Prime:	Prime:	VMitchell:	Grace:	Dobbs:	Grace:	Showbiz:
	465	283	550	1277	542	743	383

Data by Nielsen Media Research. Live and same day (DVR) data.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.