The Scoreboard: Thursday, Feb. 4

25-54 demographic: (L +SD)

Total day: FNC: 482 | CNN: 127 | MSNBC: 104 | HLN: 167

Prime: FNC: 772 | CNN: 150 | MSNBC: 196 | HLN: 233

	5p:	6p:	7p:	8p:	9p:	10p:	11p:
FNC	Beck:	Baier:	Shep:	O’Reilly:	Hannity:	Greta:	O’Reilly:
	842	639	731	1082	736	491	493
CNN	Blitzer:	Blitzer:	Blitzer:	Brown:	King:	Cooper:	Cooper:
	138	149	140	141	133	178	103
MSNBC	Matthews:	EdShow:	Matthews:	Olbermann:	Maddow:	Olbermann:	Maddow:
	69	79	106	226	176	188	131
HLN	Prime:	Prime:	Issues:	Grace:	Behar:	Grace:	Showbiz:
	116	77	167	324	169	216	151

Data by Nielsen Media Research. Live and same day (DVR) data.

Total Viewers: (L +SD)

Total day: FNC: 1747 | CNN: 489 | MSNBC: 391 | HLN: 366

Prime: FNC: 3084 | CNN: 591 | MSNBC: 749 | HLN: 725

	5p:	6p:	7p:	8p:	9p:	10p:	11p:
FNC	Beck:	Baier:	Shep:	O’Reilly:	Hannity:	Greta:	O’Reilly:
	2977	2664	2348	4176	3017	2044	1517
CNN	Blitzer:	Blitzer:	Blitzer:	Brown:	King:	Cooper:	Cooper:
	592	580	582	585	591	598	336
MSNBC	Matthews:	EdShow:	Matthews:	Olbermann:	Maddow:	Olbermann:	Maddow:
	478	449	464	917	746	585	373
HLN	Prime:	Prime:	Issues:	Grace:	Behar:	Grace:	Showbiz:
	244	215	418	967	803	439	331

Data by Nielsen Media Research. Live and same day (DVR) data.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.