The Scoreboard: Thursday, January 25

Thanks to Larry King‘s American Idolizing, CNN beat MSNBC in the demo last night:

25-54 demographic: (LS)

Total day: FNC: 287 | CNN: 178 | MSNBC: 131 | HLN: 100 | CNBC: 109

Prime: FNC: 459 | CNN: 301 | MSNBC: 197 | HLN: 232 | CNBC: 160

	5p:	6p:	7p:	8p:	9p:	10p:	11p:
FNC	Gibson:	Hume:	Shep:	O’Reilly:	H&C:	Greta:	O’Reilly:
	230	332	494	624	417	334	352
CNN	Blitzer:	Dobbs:	Blitzer:	Zahn:	King:	Cooper:	Cooper:
	169	314	251	149	386	369	230
MSNBC	Matthews:	Carlson:	Matthews:	Countdo.:	Scarbo.:	Special:	Special:
	157	130	205	298	138	154	184
HLN	HLN:	Prime:	Beck:	Grace:	Beck:	Grace:	Showbiz:
	57/40	56	120	329	125	242	145

Data by Nielsen Media Research. Live and same day (DVR) data.

Total viewers: (LS)

Total day: FNC: 980 | CNN: 503 | MSNBC: 317 | HLN: 251 | CNBC: 256

Prime: FNC: 1,983 | CNN: 909 | MSNBC: 519 | HLN: 515 | CNBC: 411

	5p:	6p:	7p:	8p:	9p:	10p:	11p:
FNC	Gibson:	Hume:	Shep:	O’Reilly:	H&C:	Greta:	O’Reilly:
	1,040	1,349	1,475	2,741	1,840	1,368	1,160
CNN	Blitzer:	Dobbs:	Blitzer:	Zahn:	King:	Cooper:	Cooper:
	633	925	758	579	1,165	983	595
MSNBC	Matthews:	Carlson:	Matthews:	Countdo.:	Scarbo.:	Special:	Special:
	423	290	473	709	486	361	336
HLN	HLN:	Prime:	Beck:	Grace:	Beck:	Grace:	Showbiz:
	179/202	291	318	750	354	442	279

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.