The Scoreboard: Thursday, July 27

25-54 demographic: (LS)

Total day: FNC: 359 | CNN: 207 | MSNBC: 104 | HLN: 85 | CNBC: 42

Prime: FNC: 546 | CNN: 222 | MSNBC: 149 | HLN: 125 | CNBC: 57

	5p:	6p:	7p:	8p:	9p:	10p:	11p:
FNC	Gibson:	Hume:	Shep:	O’Reilly:	H&C:	Greta:	O’Reilly:
	311	410	425	589	591	460	404
CNN	Blitzer:	Dobbs:	Blitzer:	Zahn:	King:	Cooper:	Cooper:
	269	314	240	197	192	278	271
MSNBC	Hardball:	Tucker:	Hardball:	Countd.:	Joe:	Investig.:	Tabloid:
	156	105	113	139	158	150	75
HLN	HLN:	Prime:	Beck:	Grace:	Beck:	Grace:	Showbiz:
	54	76	123	153	126	97	108

Total viewers: (LS)

Total day: FNC: 1,067 | CNN: 547 | MSNBC: 234 | HLN: 214 | CNBC: 158

Prime: FNC: 1,859 | CNN: 871 | MSNBC: 339 | HLN: 396 | CNBC: 174

	5p:	6p:	7p:	8p:	9p:	10p:	11p:
FNC	Gibson:	Hume:	Shep:	O’Reilly:	H&C:	Greta:	O’Reilly:
	1,212	1,478	1,530	2,410	1,793	1,373	1,076
CNN	Blitzer:	Dobbs:	Blitzer:	Zahn:	King:	Cooper:	Cooper:
	678	902	611	701	1,057	856	653
MSNBC	Hardball:	Tucker:	Hardball:	Countd.:	Joe:	Investig.:	Tabloid:
	374	241	319	385	334	297	163
HLN	HLN:	Prime:	Beck:	Grace:	Beck:	Grace:	Showbiz:
	183	153	217	529	290	368	285

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.