The Scoreboard: Thursday, July 31

25-54 demographic: (L +SD)

Total day: FNC: 233 | CNN: 154 | MSNBC: 116 | HLN: 136

Prime: FNC: 522 | CNN: 255 | MSNBC: 232 | HLN: 236

	5p:	6p:	7p:	8p:	9p:	10p:	11p:
FNC	ElectionHQ:	Hume:	Shep.:	O’Reilly:	H&C:	Greta:	O’Reilly:
	164	229	266	585	599	381	303
CNN	Blitzer:	Blitzer:	Dobbs:	Brown:	King:	Cooper:	Cooper:
	171	222	211	219	281	265	269
MSNBC	Hardball:	Gregory:	Hardball:	Countdown:	Abrams:	Countdown:	Investig.:
	131	111	98	346	135	214	189
HLN	Prime:	Prime:	Beck:	Grace:	Beck:	Grace:	Showbiz:
	102	76	100	289	127	298	99

Data by Nielsen Media Research. Live and same day (DVR) data.

Total Viewers: (L +SD)

Total day: FNC: 999 | CNN: 507 | MSNBC: 334 | HLN: 316

Prime: FNC: 2187 | CNN: 814 | MSNBC: 705 | HLN: 605

	5p:	6p:	7p:	8p:	9p:	10p:	11p:
FNC	ElectionHQ:	Hume:	Shep.:	O’Reilly:	H&C:	Greta:	O’Reilly:
	946	1413	1209	2635	2304	1622	1199
CNN	Blitzer:	Blitzer:	Dobbs:	Brown:	King:	Cooper:	Cooper:
	734	662	732	577	1061	802	692
MSNBC	Hardball:	Gregory:	Hardball:	Countdown:	Abrams:	Countdown:	Investig.:
	474	434	443	1097	453	565	347
HLN	Prime:	Prime:	Beck:	Grace:	Beck:	Grace:	Showbiz:
	254	162	260	811	388	650	283

Data by Nielsen Media Research. Live and same day (DVR) data.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.