The Scoreboard: Thursday, May 3

25-54 demographic: (LS)

Total day: FNC: 241 | CNN: 142 | MSNBC: 126 | HLN: 82 | CNBC: 74

Prime: FNC: 419 | CNN: 206 | MSNBC: 431 | HLN: 129 | CNBC: 103

  5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC Gibson: Hume: Shep: O’Reilly: H&C: Greta: O’Reilly:
  213 261 294 501 404 351 280
CNN Blitzer: Dobbs: Blitzer: Zahn: King (two hours): Cooper:
  164 211 167 150 235 149
MSNBC Hardball: Special: Special: Debate (90): Special (30): Special: Debate (90):
  129 112 183 561 391 248 184
HLN HLN: Prime: Beck: Grace: Beck: Grace: Showbiz:
  37/42 52 53 145 98 144 108


Data by Nielsen Media Research. Live and same day (DVR) data.




Total viewers: (LS)

Total day: FNC: 838 | CNN: 425 | MSNBC: 359 | HLN: 213 | CNBC: 225

Prime: FNC: 1,711 | CNN: 794 | MSNBC: 1,300 | HLN: 364 | CNBC: 310

  5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC Gibson: Hume: Shep: O’Reilly: H&C: Greta: O’Reilly:
  890 1,204 1,352 2,314 1,548 1,270 1,015
CNN Blitzer: Dobbs: Blitzer: Zahn: King (two hours): Cooper:
  486 768 548 472 955 411
MSNBC Hardball: Special: Special: Debate (90): Special (30): Special: Debate (90):
  364 305 568 1,762 1,124 663 392
HLN HLN: Prime: Beck: Grace: Beck: Grace: Showbiz:
  164/139 160 291 467 287 338 309


Data by Nielsen Media Research. Live and same day (DVR) data.

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