TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

The Story Behind the Ice Bucket Challenge

Matt Lauer has done it, so has Shepard Smith and Rachel Maddow. NBC’s Dylan Dryer did it late last week, then on Saturday challenged her “Today” colleagues Erika Hill, Lester Holt and Jenna Wolfe. They accepted. So where did the ice bucket challenge start? “CBS This Morning” had the back-story this morning. And, naturally, led to a challenge for Charlie Rose, Norah O’Donnell and fill-in host Jane Pauley. Rose and O’Donnell accepted the challenge. Pauley asked, “Can I just write a check?” WATCH:

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!