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The Story Behind the Ice Bucket Challenge

Matt Lauer has done it, so has Shepard Smith and Rachel Maddow. NBC’s Dylan Dryer did it late last week, then on Saturday challenged her “Today” colleagues Erika Hill, Lester Holt and Jenna Wolfe. They accepted. So where did the ice bucket challenge start? “CBS This Morning” had the back-story this morning. And, naturally, led to a challenge for Charlie Rose, Norah O’Donnell and fill-in host Jane Pauley. Rose and O’Donnell accepted the challenge. Pauley asked, “Can I just write a check?” WATCH:

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!