> Stand Up for Heroes takes place November 5 in a benefit for the Bob Woodruff Foundation as part of the New York Comedy Festival. Regis Philbin hosts and Bruce Springsteen and Ricky Gervais perform.

> The newest Rachel Maddow profile comes from TV Guide's Stephen Battaglio, and he asks her how she's different from Keith Olbermann. "Because I don't watch TV, I'm not going to have the same interest in going after right wing guys on TV," she says.

> Ad Age's Michael Learmonth writes about how CBSEyeMobile.com, which allows users to upload photos and video, is learning one of the lessons of the internet — people enjoy being inappropriate. Also, the potential pitfalls when companies advertise on user-generated content.