Viewership was up 32 percent for the first round of the NBA playoffs on TNT, with 4.2 million average viewers versus the 3.1 million on average who watched last year’s first round games. In the numbers released Monday, TNT outlined double-digit growth across several demographics, including
All viewers 18-34 +38%Â (1,390,000 vs. 1,008,000)
All viewers 18-49 +37%Â (2,403,000 vs. 1,757,000)
All viewers 25-54 +32%Â (2,128,000 vs. 1,615,000)
Men 18-34 +36%Â (982,000 vs. 721,000)
Men 18-49 +38%Â (1,729,000 vs. 1,252,000)
Men 25-54 +34%Â (1,517,000 vs. 1,133,000)
TNT’s postseason success follows its most-watched regular season, when the NBA on TNT averaged a 1.6 U.S. household rating, up 45 percent over last year’s coverage.
(Source: Turner Broadcast Sports)
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