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“Today” Wins Morning Show Season

morning-shows1.jpgNBC’s “Today” topped the morning shows for the 2008-2009 season. NBC had its best Total Viewer gap over “Good Morning America” in five years.

Last week, “Today” had its most Total Viewers since June. Both GMA and “Early Show” also saw week-to-week increases.

Here are the season averages:

NBC ABC CBS
Total Viewers: 5.41M 4.32M 2.79M
A25-54 demo rating: 2.0 1.5 1.0

And last week’s averages:

NBC ABC CBS
Total Viewers: 5.19M 3.96M 2.57M
A25-54 demo rating: 1.9 1.4 0.9
Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!