Tom Brady Moves to Under Armour

Tom Brady played one of his worst games ever on Sunday. Perhaps he was distracted by the giant pile of cash he just found.

Peter King reports the New England Patriots quarterback signed with Under Armour, becoming the growing apparel company’s biggest name endorser.

“Under Armour’s everything I was looking for,” Brady told King. “It’s cool. It’s fun. It’s what so many of the kids are wearing, and I like to try to stay cutting-edge. I like the company. I think we’ve got a lot in common. We both want to stay hungry, stay humble.”

As part of the deal, the star gets part of the company. It’s a smart move for the quarterback. Although Under Armour generates about 1/20th the revenue of Nike, whom he previously endorsed, the potential for a bigger payout is there because he has equity.

The move is similar to the tack taken by 50 Cent when he made $400 million off the sale of Glaceau (makers of Vitamin Water) to the Coca-Cola Company. (Or maybe he didn’t earn that much, but it was still a lot.)

Who would have thought a rapper and a quarterback were breaking ground in the endorsement world?

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