TVSpy LostRemote FishbowlNY FishbowlDC FishbowlLA SocialTimes MediaJobsDaily more GalleyCat AppNewser UnBeige AgencySpy PRNewser 10,000 Words AllFacebook AllTwitter semanticweb.com

truTV Sees Ratings Spike During Sandusky Trial

The just-concluded trial of Jerry Sandusky led to a ratings spike for truTV, particularly among younger viewers. InSession, the network’s 9am-3pmET programming, averaged 84,000 A25-54 viewers from June 11-22, an increase of +95% over the previous four weeks.

Several individual hours of programming saw triple-digit increases in the demographic: the 1oamET hour was up +108% compared to the previous four weeks, while the 11amET and 2pmET hour were up +107% and +123%, respectively.

Trial coverage was anchored by Vinnie Politan, Christi Paul and Ryan Smith. Additionally, correspondents Jean Casarez and Beth Karas offered joint coverage from the courthouse in Bellafonte, PA — the pair traded off so one was always on air, the other was always in court. They were aided by two Atlanta-based production teams. Sandusky was found guilty on 45 counts of child sex abuse Friday.

Mediabistro Event

Early Bird Rates End Wednesday, May 22

Revamp your resume, prepare for the salary questions, and understand what it takes to nail your interviews in ourĀ Job Search Intensive, an online event and workshop starting June 11, 2013. You’ll learn job search tips and best practices as you work directly with top-notch HR professionals, recruiters, and career experts. Save with our early bird pricing before May 22. Register today.