TVSpy FishbowlNY FishbowlDC FishbowlLA SocialTimes MediaJobsDaily more GalleyCat AppNewser UnBeige AgencySpy PRNewser 10,000 Words AllFacebook AllTwitter semanticweb.com

“Trying To Lift The Veil A Bit”

williamsaug11.jpgNBC’s occasional “viewer e-mail” segments and CBS’s upcoming “Free Speech” feature are two examples of “a stepped-up effort…to humanize their news anchors and newscasts through increased interaction with viewers,” the NYP’s Adam Buckman writes.

“We’re trying to lift the veil a bit,” NBC Nightly New EP John Reiss says. “You’ve heard [news anchors in the past being referred to as] ‘the voice of God,’ and we are definitely trying to get away from that to a certain degree. And one way to do that is to be a bit more interactive.”

But World News EP Jon Banner seems skeptical: “We have a very limited amount of time to provide context and analysis and provide a clear picture of what happened that day.”

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.