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“Trying To Lift The Veil A Bit”

williamsaug11.jpgNBC’s occasional “viewer e-mail” segments and CBS’s upcoming “Free Speech” feature are two examples of “a stepped-up effort…to humanize their news anchors and newscasts through increased interaction with viewers,” the NYP’s Adam Buckman writes.

“We’re trying to lift the veil a bit,” NBC Nightly New EP John Reiss says. “You’ve heard [news anchors in the past being referred to as] ‘the voice of God,’ and we are definitely trying to get away from that to a certain degree. And one way to do that is to be a bit more interactive.”

But World News EP Jon Banner seems skeptical: “We have a very limited amount of time to provide context and analysis and provide a clear picture of what happened that day.”

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.