TV-Speak Translator

“We interrupt this program to bring you a Special Report.” “You won’t believe what we uncovered.” “We are making calls right now to find out more.”

What do those sentences REALLY mean? Lost Remote’s Steve Safran has figured it out. For example:

 “We have new details…”

OLD: We have found out additional facts that are new and pertinent to your understanding of this complex story.

NEW: We got nothin’, but we’re rewriting the copy in the present tense.

Here are the rest of the translations…

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.