TV-Speak Translator

“We interrupt this program to bring you a Special Report.” “You won’t believe what we uncovered.” “We are making calls right now to find out more.”

What do those sentences REALLY mean? Lost Remote’s Steve Safran has figured it out. For example:

“We have new details…” OLD: We have found out additional facts that are new and pertinent to your understanding of this complex story. NEW: We got nothin’, but we’re rewriting the copy in the present tense.

Here are the rest of the translations…

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.