Two Weeks In, Maddow A Hit For MSNBC

With two weeks under her TV belt, Rachel Maddow has become a bonafide hit for MSNBC. Last week the program was #2 in cable news in both the A25-54 demo and in Total Viewers at 9pmET, beating CNN’s Larry King Live. FNC’s Hannity & Colmes was the top-rated broadcast at 9pmET. On Friday, Maddow’s was the #1 show in the demo at 9pmET topping a Hannity-less H&C.

Last Tuesday and Thursday, Maddow’s program was the #1 show on MSNBC.

In the two weeks since Maddow took over the 9pmET slot, the program’s nine shows have averaged 556,000 demo viewers and 1.6M Total Viewers. Maddow’s averages are more than double the final two weeks (eight shows) of Verdict with Dan Abrams (225,000 demo / 601,000 Total Viewers.)

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