TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Under Armour Debuts E39

Under Armour will debut its latest piece of technology – the E39 – at the NFL Scouting Combine. The 4.5 oz chest button measures acceleration, heart rate, horsepower, and other stats that seem important.

What does the thing actually do?

“What we have is something very close to the body’s center of mass that’s measuring the accelerometry data from that center of mass,” Under Armour vice president Kevin Haley told Wired.com.

Oh, right.

One number not measured: Under Armour’s stock price – up 152 percent year over year – which will only continue to climb.

(H/t Darren Rovell)

Mediabistro Course

Podcasting

PodcastingLearn to develop, create, and launch your own podcast! Starting October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast, and get your show up and running in just a few weeks. Register now!