Spanish-language broadcaster Univision is rebranding starting January 1, with a new logo and–for the first time– a tagline. The new logo takes the familiar colors and shape of the previous logo, but makes it three dimensional.

The tagline, “el latido del corazón hispano de Estados Unidos,” translates as “The Hispanic Heartbeat of America.”

The Hollywood Reporter‘s Marisa Guthrie has more information.

Univision is by far the number one channel for Spanish-language viewers, and that leadership extends to its news programming, which includes “Univision Noticias” and “Al Punto con Jorge Ramos.” It is also working with ABC News to launch a new cable news channel–in English–next year. As we reported last week, some of the names being considered for the channel are “Accent,” “VZTA,” “UNA” and “U&A.”