Versus To Air Four Live UFC Fights In 2011

The Versus Network will expand their relationship with the Ultimate Fighting Championship, airing four live fights in 2011.

Today’s announcement comes on the heels of the merger between World Extreme Cagefighting and the UFC last week.

“The WEC on Versus has been a hugely successful property since its launch on the network in 2007 and the addition of the two live UFC fights in 2010 really solidified Versus as a destination for some of the best MMA action on television,” said Jamie Davis, president of Versus. “We are thrilled to continue our partnership with the UFC and take our relationship to the next level.”

The two UFC fights that aired on Versus this year averaged more than 1.1 million viewers, making the network tops in the country among key male demos.

Versus will air two remaining live WEC events in 2010 on Nov. 11 and Dec. 16.

“We have a great relationship with the Versus network, and we look forward to working with them to give UFC fans even more free fights in 2011,” said Dana White, president of UFC.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.