Under Armour rolled out their largest footwear advertising campaign to-date this week, entitled “Footsteps.”
According to the sports apparel giant, “the soon-to-be-released footwear line embraces the Brand’s performance DNA and infuses proprietary apparel technology into every shoe to help athletes perform their best.” Peter Berg of Friday Night Lights fame worked with Under Armour on the new commercial.
“The campaign marks an unprecedented step forward for Under Armour footwear, bringing together the highest caliber of talent on both sides of the camera to tell the story of our state-of-the-art performance footwear,” said Steve Battista, senior vice president, Brand, Under Armour. “We’ve captured athletes in their authentic training environment, showcasing Under Armour’s commitment to performance and innovation in a voice that is unique to the Brand. Our new line of footwear is helping athletes create footsteps, not just hear them.”
- James Brown: 'I Challenge the NFL Community and All Men' to Confront Domestic Violence
- With Ray Rice News, James Brown and Scott Pelley Kick-Off Thursday Night Football
- Tim Tebow Joins 'Good Morning America' as Contributor
- Roger Goodell: 'I Don't Know How TMZ or Any Other Website Gets Their Information'