TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Viewers Aren’t Watching FNC Long Enough

It seems like someone is trying to light a fire under the producers at Fox News. A source has sent length of tune data — showing “the amount of time a viewer watches a channel per hour” — for March vs. Feb 2007 to ICN Here are the changes from 9am to 4pm from February to March:

    FNC -1.4 minutes per hour

    CNN -.09 minutes per hour

    HLN -.05 minutes per hour

    MSNBC +.14 minutes per hour

“FNC viewers still stay tuned in longer than its competitors’ viewers do but the network had the sharpest drop off for the month,” ICN notes. Higher length of tune leads to higher ratings, so any decline is worrisome…

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!