TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Viewers Flock to Cable News in First Hours Following Boston Bombings

Cable TV news viewership increased substantially Monday afternoon as news of the twin bombings at the Boston Marathon came in. Compared to a typical Monday — and yesterday was anything but typical — Fox News, CNN and MSNBC saw viewer growth of anywhere from 100% to 900%.

  • 3:07pm (when the news broke ) – 4pm

FNC – 1,961,000 total viewers (542,000 in 25-54)
CNN – 970,000 total viewers (349,000 in 25-54)
MSNBC – 435,000 total viewers (129,000 in 25-54)

  • 4pm – 5pm (first full hour)

FNC – 3,072,000 total viewers (874,000 in 25-54)
CNN – 2,446,000 total viewers (868,000 in 25-54)
MSNBC – 708,000 total viewers (217,000 in 25-54)

  • The interest grew into Primetime (8-11pmET):

FNC – 3,915,000 total viewers / 1,199,000 in A25-54
CNN – 2,749,000 total viewers / 1,319,000 in A25-54
MSNBC – 1,245,000 total viewers / 461,000 in A25-54

  • For the Total Day:

FNC – 1,837,000 total viewers / 516,000 in 25-54
CNN -  1,187,000 total viewers / 501,000 in 25-54
MSNBC -  527,000 total viewers / 182,000 in 25-54

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!